Performance Marketing Specialist

PT Amartha Mikro Fintek; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fintech company seeks a Performance Marketing Specialist to enhance marketing strategies through data-driven insights and campaign optimization. The role requires a blend of analytical skills, creativity, and proven experience in managing substantial ad spends, contributing to the company's mission of empowering micro-businesses in Indonesia.

Qualifications

• Up to 5 years of relevant experience in marketing.
• Certified in Google Ads Search and Display.
• Proficient in data analytics tools for insights generation.

Responsibilities

• Develop overall performance marketing strategy.
• Create and optimize Google and Social Ads campaigns.
• Review and interpret multi-channel analytics reports.

Skills

Data analysis

Campaign performance analysis

Optimization knowledge

Strategic thinking

Relational ability

Education

Degree in Marketing communications or equivalent

Tools

Google Ads

Mailchimp

Adjust

Ahrefs

Job description

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role

Performance Marketing specialist required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/WhatsApp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.

Responsibility

• Develop and oversee overall performance marketing strategy
• Create strategy and optimization for Google Ad campaigns (SEM, Discovery, GDN, UAC, etc)
• Create strategy and optimization for Social Ads ( Facebook, Instagram, LinkedIn and Tiktok Ads)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
• Supervise the paid listings on third party websites and media partners
• Collab with CRM team to create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Supervise all performance tracker and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

• Up to 5 years of experience as Project Manager, Digital marketing, Campaign Planner, Product Marketing, or other relevant roles
• Proficient in spoken and written English
• Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
• Proficient with digital marketing tools i.e. Adjust, mix panel, clevertap, ahrefs, sms tools, etc ● Google Ads Search and Display certified
• GAIQ certified
• Google Tag Manager
• Strong proven track record for managing millions in ad spend
• Email marketing platforms
• Self-driven
• Degree in Marketing communications or equivalent
• Past relevant experience in the Financial industry/fintech is highly valued

Preferred characteristics:

• Detail-oriented without missing the big picture;
• Able to process, synthesize and derive an actionable conclusion from big data;
• Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation;
• Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus
• Able to become an excellent individual contributor as well as a reliable team player.
• Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.