Performance Marketing Manager (Tiktok & Youtube)

Addiction Pet Foods; Jakarta Utara; Remote; IDR 664.562.000 - 996.844.000; Full time

Job summary

A pet food company is seeking a Performance Marketing Manager to lead marketing efforts on TikTok and YouTube. This role involves developing strategies for customer acquisition and optimizing paid search campaigns across key international markets. The ideal candidate will have 3–5 years of experience in performance marketing, strong analytical skills, and relevant certifications. Flexible work options are available.

Benefits

Flexible work environment

Opportunities for career growth and upskilling

Collaborative team culture

Qualifications

• 3–5 years of hands-on experience in performance marketing.
• Familiarity with international markets and direct-to-consumer strategies.
• Google Ads and Analytics certifications required.

Responsibilities

• Develop and execute robust marketing strategies focused on customer acquisition.
• Optimize paid search campaigns to drive quality traffic and results.
• Analyze campaign performance and optimize based on key metrics.

Skills

Performance marketing strategy

Google Ads

Facebook Business Manager

Campaign execution on TikTok & YouTube

Analytical skills

Customer acquisition

Education

Bachelor's in Marketing, Business, or related field

Job description

Performance Marketing Manager (Tiktok & Youtube)

We're Hiring: Performance Marketing Manager (TikTok & YouTube)
Location: Open to Remote Work shift: 8AM to 5PM SG time
Independent Contractor | Competitive Compensation | Great Team Culture

Are you passionate about data-driven marketing and obsessed with ROI? We’re looking for a Performance Marketing Manager to take charge of our campaigns on TikTok, YouTube, and other key platforms—someone who lives and breathes metrics, creativity, and strategic growth.

Job Purpose:

As our Performance Marketing Manager, your mission is to drive the success of our marketing initiatives by managing and optimizing high-impact performance campaigns. You’ll use data-backed strategies to increase customer acquisition, maximize ROI, and push our brand to new heights—especially in key international markets like the US and New Zealand.

Key Responsibilities:

Performance Marketing Strategy & Execution:

• Develop and execute robust marketing strategies focused on customer acquisition, conversion, and retention.
• Optimize paid search campaigns (Google Ads, YouTube Ads) to drive quality traffic and results.
• Collaborate with the Social Media Manager on TikTok advertising initiatives.
• Run direct-to-consumer marketing to boost sales and brand engagement.

Regional & Local Market Expertise:

• Manage campaigns across multiple global markets, tailoring strategies to local audiences.
• Deep focus on US and New Zealand markets—aligning with cultural trends and compliance.
• Set and achieve revenue goals in collaboration with the Sales team.

Campaign Analysis & Optimization:

• Analyze campaign performance and optimize based on key metrics.
• Use e-commerce and UX insights to improve website journeys and conversion rates.

Cross-Functional Contribution:

• Support other tasks or special projects as needed—you're a team player!

What You Bring:

Education:

• Bachelor’s in Marketing, Business, or related field (Master’s a plus).

Work Experience:

• 3–5 years of hands-on experience in performance marketing (food manufacturing, e-commerce, or agency background preferred).
• Proven success in Google AdWords, Facebook Business Manager, and campaign execution on TikTok & YouTube.
• Familiarity with international markets and direct-to-consumer strategies.
• Strong analytical skills and an eye for conversion-focused UX.

Training & Certifications:

• Google Ads Certification.
• Google Analytics IQ.

Why Join Us?

• Work with a passionate team in the pet food industry.
• Flexible, collaborative, and fast-paced work environment.
• Real impact on global marketing strategy.
• Opportunities for career growth and upskilling.