Performance Marketing Manager

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 200,000,000 - 300,000,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Manager to lead app install campaigns from concept to execution. This role requires a strategic thinker with over 7 years of digital marketing experience, particularly in app install advertising. You will analyze campaign performance using tools like Google Analytics and Tableau, optimizing ad performance through A/B testing. Join a dynamic team that values innovation and collaboration, and help drive impactful marketing strategies that align with business goals. If you're passionate about digital marketing and eager to make a difference, this opportunity is perfect for you.

Qualifications

• 7+ Jahre Erfahrung im digitalen Marketing, spezialisiert auf App-Installationswerbung.
• Starke analytische Fähigkeiten und strategisches Denken erforderlich.

Responsibilities

• Verwalten von App-Installationskampagnen von der Konzeption bis zur Ausführung.
• Optimierung der Anzeigenleistung und des ROI durch A/B-Tests.

Skills

Digital Marketing

Analytical Skills

A/B Testing

Performance Optimization

Education

Bachelor's degree in Marketing

Advanced degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Tableau

Google Analytics

Job description

About the job Performance Marketing Manager

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Manage app install campaigns holistically, from concept to execution and measurement.
• Analyze campaign performance in-depth using tools like Tableau, Google Analytics, and other relevant platforms.
• Optimize ad performance and ROI through A/B testing and other experimentation.
• Identify and prioritize optimization opportunities, assessing their potential impact and required effort.
• Partner with cross-functional teams to ensure marketing strategies align with business goals.
• Keep abreast of the latest trends and best practices in app install advertising.
• Establish and maintain a testing framework to drive ongoing campaign improvement.
• Implement innovative strategies that leverage industry trends and best practices.

Requirement

• Bachelor's degree in Marketing, Business, Math, Engineering, or a related field from a reputable university. Advanced degree preferred.
• 7+ years of digital marketing experience, specializing in app install advertising. Proficient in digital marketing tools such as Google Ads and Facebook Ads Manager.
• Proven experience in A/B testing and performance optimization.
• Successful track record of managing and optimizing app install campaigns.
• Possess strong analytical skills and a strategic mindset, capable of delivering immediate results while driving long-term growth.