Performance Marketing Manager

PT Maha Nagari Nusantara (TORCH.ID); Cinunuk; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading Indonesian brand, TORCH.ID, is seeking a Performance Marketing Manager to develop and execute strategic marketing initiatives across various digital platforms. The ideal candidate will possess extensive experience in managing substantial marketing budgets, optimizing campaigns for customer acquisition, and demonstrating a solid understanding of digital consumer behavior. Join us in our mission to innovate and elevate our brand presence in the e-commerce landscape.

Benefits

Competitive salary

Innovative work environment

Professional development opportunities

Qualifications

• 8-10 years of experience in performance/digital marketing.
• Proven track record to manage a monthly digital marketing budget of Rp 1 billion.
• Strong command of Excel and reporting dashboards.

Responsibilities

• Develop and execute performance marketing strategies across multiple platforms.
• Manage a high-performing marketing team and agencies.
• Continuously analyze performance metrics and optimize campaigns for better ROI.

Skills

Analytical skills

Data-driven decision making

Campaign optimization

Budget management

Growth hacking

Digital marketing knowledge

Education

Bachelor's degree in Marketing, Business, Communications, Engineering, Statistics, or Mathematics

Tools

Meta Ads

Google Ads

TikTok Ads

Excel

Google Sheets

Job description

Develop and execute performance marketing strategies across paid channels including Meta, Google Ads, TikTok, and other digital platforms.

Lead, optimize, and scale campaigns to drive customer acquisition, conversion, and ROAS (Return on Ad Spend, and overall marketing ROI).

Own and manage media budgets with a focus on efficiency, growth, and alignment with revenue goals.

Reports to Head of Brand & Market Strategy.

Work cross-functionally with brand, creative, e-commerce, sales and product teams to align messaging, landing pages, and user journeys.

Continuously analyze performance metrics, identify insights, and translate data into actionable recommendations.

Stay ahead of digital marketing trends, emerging platforms, and competitor activities.

Manage and develop a high-performing performance marketing team.

Assess, select, manage, and evaluate digital marketing agencies.

Conduct A/B testing across ad creatives, audiences, placements, and bidding strategies.

Manage senior stakeholders in the top management level in form of growth hacking initiatives and performance review.

Requirements:

Preferably bachelor's degree in Marketing, Business, Communications, Engineering, Statistics, Mathematics, or a related field.

At least 8-10 years of experience in performance/digital marketing, preferably in e-commerce, fashion, or retail-industry particularly in the travel-gear segment is highly preferred.

Proven track record to manage monthly digital marketing budget Rp 1 billion.

Proven in developing marketing talents in the previous organization

Demonstrated ability to oversee and optimize campaigns across digital channels.

Proven track record in managing and optimizing paid advertising budgets with clear ROAS and ROI results (experience on hitting ROAS >15 is highly desirable)

Highly-skilled in managing digital ads like Meta, Google Ads, Shopee, Tokopedia, TikTok, Lazada and Webstore.

Have a deep understanding of top-mid-bottom funnel characteristics.

Have experience in growth hacking digital marketing channels with proven data / working evidence.

Experience in managing P&L unit, not only sales/revenue but profitability as well.

Have wide networking access to digital marketing partners.

Strong analytical skills with a command of Excel/Google Sheets and reporting dashboards.

Understanding of digital consumer behavior and fashion retail dynamics.

A results-driven mindset and ability to work independently and collaboratively.

Familiar with Lean Start Up approach; build, measure, learn, & scale.

Skilled in setting up new ways of working and systems in the previous organizations

About us

Torch.id is a prominent Indonesian brand that has been providing bags, luggage, traveling apparel, and gear since 2015. We leverage data-driven research and design to deliver innovative solutions to our customers. With a strong presence in Indonesian e-commerce and expanding into O2O (Online to Offline) stores across major cities, Torch.id is on an exciting journey to become a local brand with a global reach. As we scale up, we’re looking for individuals who share our passion for innovation and success.

Apply now for this exciting opportunity to join our growing team. Maybe your dream career is just one click away!

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