Performance Marketing Manager

PT Trinusa Travelindo; Banten; On-site; USD 30.000 - 45.000; Full time

Job summary

A leading travel tech startup seeks a Digital Marketing Lead who excels in display advertising strategies. The candidate will manage comprehensive display campaigns, ensuring alignment with marketing objectives while mentoring a talented team. This strategic position emphasizes performance analysis, team collaboration, and innovative market approaches.

Qualifications

• 5+ years of experience in digital marketing focusing on display advertising.
• Proven track record managing and optimizing displays.
• Proficiency in performance optimization techniques and A/B testing.

Responsibilities

• Lead and optimize display campaigns across various platforms.
• Analyze campaign performance using tools like Tableau and Google Analytics.
• Mentor display marketing professionals and drive a high-performance culture.

Skills

Analytical skills

Team management

Critical thinking

Digital marketing tools proficiency

Communication skills

Attention to detail

Education

Bachelor's degree in Marketing, Business, Math, Engineering, or related field

Tools

Google Ads

Facebook Ads Manager

Tableau

Google Analytics

Excel

Job description

• Develop and implement comprehensive display advertising strategies that align with overall marketing and business objectives.
• Lead the planning, execution, and optimization of display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Oversee end-to-end management of display campaigns, from creative development to media buying and performance analysis.
• Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
• Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
• Identify optimization opportunities / growth, and analyzing the impact and effort required
• Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
• Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
• Develop and maintain a testing roadmap to continuously improve campaign effectiveness
• Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising.
• Mentor and lead a team of display marketing professionals, foster a collaborative and high-performance culture within the team
• Maturity to manage external marketing vendors independently to enhance campaign performance and innovation
• Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team
• Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.
• Able to explain complex data in a way that is understandable for non-technical audiences.

Job Description

• Develop and implement comprehensive display advertising strategies that align with overall marketing and business objectives.
• Lead the planning, execution, and optimization of display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Oversee end-to-end management of display campaigns, from creative development to media buying and performance analysis.
• Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
• Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
• Identify optimization opportunities / growth, and analyzing the impact and effort required
• Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
• Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
• Develop and maintain a testing roadmap to continuously improve campaign effectiveness
• Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising.
• Mentor and lead a team of display marketing professionals, foster a collaborative and high-performance culture within the team
• Maturity to manage external marketing vendors independently to enhance campaign performance and innovation
• Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team
• Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.
• Able to explain complex data in a way that is understandable for non-technical audiences.

Minimum Qualifications

Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
• 5+ years of experience in digital marketing with a focus on display advertising
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)
• Experience with A/B testing and performance optimization techniques
• Proven track record of managing and optimizing display advertising campaigns
• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
• Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture
• Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
• Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills
• Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)
• Proven track record of managing team members

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.