Performance Marketing Associate

PT AJAIB TTX Solusi (jakarta); Jawa Barat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading fintech company in Indonesia is seeking a Digital Marketing Specialist to plan and optimize campaigns across platforms like Google Ads and Meta Ads. The ideal candidate should have a bachelor's degree and 1-2 years of performance marketing experience. Join us to contribute to financial inclusion in Indonesia!

Qualifications

• 1-2 years of experience managing Performance Marketing Campaigns.
• Willingness to learn and adapt.
• Self-driven with strong analytical skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Develop creative briefs for campaigns.
• Monitor and adjust campaign budgets and targeting.
• Analyze campaign performance data.
• Generate reports and collaborate with BI team.

Skills

Digital marketing

Performance marketing

Analytical skills

Creativity

Education

Bachelor's degree in engineering, economics, business, or marketing

Tools

Google Ads

Meta Ads

Google Analytics

Firebase

Appsflyer

Job description

We’ve been experiencing hyper-growth the past year, becoming Indonesia's 7th Unicorn Startup and the first Investment Fintech Unicorn in Southeast Asia, 2.5 years after Ajaib first launched. With the global financial technology market expected to grow gradually, we aim to make stock trading accessible for millennials through our mobile-first approach. In 2022, we opened our new head office in the Indonesia Stock Exchange Building, and we’re just getting started!

The three principles, or what we call the 3DNAs, form the foundation and guide the Magician belief system: Everyone is an owner, Growth Mindset, and A Will to Win.

Life at Ajaib

In the Marketing team, we focus on developing and implementing strategies to promote impactful brand awareness. Ajaib’s vision is to increase financial inclusion, and our team is dedicated to making it happen! Recently, we announced our new Brand Ambassador, Lisa from Blackpink, as part of one of our most anticipated campaigns.

Responsibilities

1. Plan, execute, and optimize digital marketing campaigns across various channels, including Google Ads, Meta, TikTok, and other online advertising platforms.
2. Develop creative briefs outlining campaign objectives, target audience, key messaging, and desired outcomes for each platform.
3. Monitor and adjust campaign budgets, bids, optimization, and targeting to meet marketing goals.
4. Analyze campaign performance data to identify insights and trends for data-driven decision-making.
5. Generate regular reports and collaborate with the BI team to create or improve dashboards for performance measurement.

Requirements

1. A bachelor’s degree from a reputable university, preferably in engineering, economics, business, or marketing.
2. 1-2 years of proven experience managing Performance Marketing Campaigns.
3. A willingness to learn and adapt to new challenges.
4. Proficiency in advertising platforms such as Google Ads, Meta Ads, and relevant tools for campaign management and optimization.
5. A self-driven individual with a strong sense of ownership and analytical skills to interpret data and derive actionable insights.
6. Experience setting up marketing measurement and analytics platforms like Google Analytics, Appsflyer, and Firebase.
7. Passion for creativity and content ideation is a plus.

Join us as we make magic happen to increase financial inclusion in Indonesia!

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