Performance Marketer -Meta Focused

My Free Course; Jawa Barat; Remote; GBP 4.000 - 6.000; Full time

Job summary

Join a leading e-learning platform as a Paid Social Media Specialist. You will develop and optimize paid social campaigns, focusing on performance metrics and data analysis, to generate high-quality leads. This fully remote role offers competitive flexibility, an international team culture, and opportunities for professional growth.

Benefits

25 days’ annual leave, plus an extra day off for birthday

Health contribution

Supportive, international team culture

Professional development opportunities

Annual in-person team meetup

Qualifications

• 2+ years in a performance marketing role, with an emphasis on Meta Ads.
• Proven experience in performance-driven paid social advertising.
• Strong understanding of digital marketing funnels and conversion strategies.

Responsibilities

• Plan, launch, and manage high-performing paid social campaigns.
• Track ROI, CPL, and other performance KPIs.
• Monitor results in real-time and provide insights.

Skills

Performance Marketing

Data Analysis

Ad Creative Development

Communication

Time Management

Education

Degree in Marketing, Digital Media, Communications

Tools

Meta Business Manager

Google Ads

TikTok Ads

Google Analytics

Job description

Contract: 3-Month Fixed Term (with potential to renew based on performance)
Salary: £4,000–£6,000 per annum

Fully Remote

Hours: Monday–Friday 8am - 4pm GMT

About Us

At My Free Course, we believe education should be free, accessible, and life-changing. We're a forward-thinking e-learning platform offering fully funded Level 2 courses to adult learners across England. Our mission is to open doors through education, and we need exceptional people to help us do it.

About the Role

We’re looking for a driven Paid Social Media Specialist with a strong background in performance marketing—especially Facebook (Meta) advertising—to join our small but mighty team. You will play a key role in developing, managing, and optimising paid social campaigns that generate high-quality leads and drive meaningful engagement.

This role is ideal for someone who thrives on data, performance metrics, and continually improving ad outcomes. You will be expected to take ownership of campaign results and bring a sharp, analytical eye to our performance marketing efforts.

Key Responsibilities

Campaign Strategy & Execution: Plan, launch, and manage high-performing paid social campaigns, with a focus on Meta (Facebook & Instagram) Ads.

Performance Marketing: Track ROI, CPL, and other performance KPIs, using data to refine targeting, budget allocation, and messaging.

Media Buying & Budgeting: Manage daily and monthly spend efficiently, scaling what works and pivoting when needed.

Ad Creative & Messaging: Work with our creative team to develop and test scroll-stopping ad creatives that convert.

A/B Testing: Run regular split tests to optimise creatives, copy, audience segments, and ad placements.

Analytics & Reporting: Monitor results in real-time, report on campaign performance, and provide insights that feed into broader marketing decisions.

Cross-Platform Support: Although your primary focus will be Meta, you may also support campaigns on TikTok and Google Ads when required.

Trend Awareness: Stay current with algorithm changes, ad formats, and platform policies—especially within Meta’s advertising ecosystem.

What We Are Looking For

Proven experience in performance-driven paid social advertising, especially Meta Ads (Facebook & Instagram)

Strong track record of optimising campaigns to hit lead generation and ROI targets

Experience with social media advertising platforms, including Meta Business Manager, TikTok Ads, and Google Ads

Competence in data analysis and reporting tools (e.g. Google Analytics, Meta reporting, UTM tracking)

Strong understanding of digital marketing funnels and conversion strategies

Creative mindset with a keen eye for what works in ad creative and messaging

Excellent communication and time management skills

Ability to work independently and collaboratively in a remote setting

Bonus: Familiarity with SEO and broader PPC strategies

Laptop or desktop (minimum Windows 10 and 8 GB RAM)

What We Offer

Competitive salary based on experience

Fully remote and flexible work environment

25 days’ annual leave, plus an extra day off for your birthday

Health contribution

Supportive, international team culture

Opportunity to contribute to the future of online adult education

Annual in-person team meetup

Professional development and growth opportunities

Education: Degree in Marketing, Digital Media, Communications, or similar is a bonus, but we value demonstrable results above formal qualifications.

Experience: 2+ years in a performance marketing role, with emphasis on Meta Ads.

Application Deadline: Rolling

Start Date: To be confirmed

Which of the following types of qualifications do you have?

How many years' experience do you have as a Performance Marketer?

How many years' experience do you have in digital marketing?

Do you have experience with multi-variate and A/B testing methodologies?

Which of the following online advertising methods do you have experience with?

Which of the following web analytics tools are you experienced with?

Do you have experience with Search Engine Optimisation (SEO)?