Perfomance Digital Marketing

Smileworks Dental Care; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading dental care provider seeks a Performance Digital Marketing Specialist to drive growth through effective digital advertising campaigns. You will be responsible for planning, executing, and optimizing campaigns across platforms such as Meta Ads and Google Ads. Ideal candidates should possess 1–2 years of experience in digital marketing and a strong analytical mindset, along with proficiency in various marketing tools.

Qualifications

• 1–2 years experience in performance-based digital marketing or similar role.
• Strong analytical mindset and comfortable with data tools.
• Excellent communication and time-management skills.

Responsibilities

• Manage and optimize paid advertising campaigns across digital platforms.
• Monitor daily performance metrics to understand effectiveness of campaigns.
• Conduct A/B testing, audience segmentation, and conversion rate optimization.

Skills

Analytical mindset

Proficient in Google Analytics

Experience with Meta Business Suite

Experience with Google Ads

Experience with TikTok Ads Manager

Tools

Meta Business Suite

Google Ads

TikTok Ads Manager

Google Analytics

CRM tools

Canva

CapCut

Job description

We are looking for a result-driven Performance Digital Marketing Specialist to manage and optimize our paid advertising campaigns across digital platforms. You will be responsible for driving measurable growth through data-driven strategies, continuous testing, and performance analysis.

Plan, execute, and optimize paid campaigns across channels (Meta Ads, Google Ads, TikTok Ads, etc.)

Monitor daily performance metrics to understand effectiveness of campaigns

Conduct A/B testing, audience segmentation, and conversion rate optimization

Collaborate with creative team to ensure ad creatives align with goals and target audience

Perform keyword research and manage SEO/SEM strategy

Analyze performance reports and generate actionable insights

Allocate and monitor ad spend to ensure ROI and CPA targets are met

Stay updated with industry trends, algorithms, and platform updates

Min. 1–2 years experience in performance-based digital marketing or similar role

Proficient in Meta Business Suite, Google Ads, TikTok Ads Manager

Strong analytical mindset and comfortable with data tools (Google Analytics, etc.)

Understanding of conversion tracking, pixels, and retargeting strategies

Excellent communication and time-management skills

Experience in e-commerce, healthcare, or service-based industries is a plus

Bonus: Familiarity with CRM, automation tools, or creative editing tools (Canva, CapCut)

How many years' experience do you have as a Digital Marketing Role?