Owned Media Customer Lifecycle - Regional Sr Analyst

PT Trinusa Travelindo; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An innovative tech startup is seeking a Regional Senior Analyst to enhance CRM initiatives and drive customer engagement. In this role, you will plan and execute CRM strategies, analyze campaign performance through A/B testing, and manage user lifecycle segmentation. Join a dynamic team dedicated to revolutionizing the travel marketplace in Indonesia, where your contributions will have a significant impact on our growth and success. If you're passionate about customer relationships and thrive in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3+ years in CRM, growth marketing, or customer analytics roles.
• Strong project management and communication skills required.

Responsibilities

• Plan and execute CRM and loyalty engagements and campaigns.
• Measure and refine CRM programs for marketing effectiveness.

Skills

CRM

Growth Marketing

Customer Analytics

A/B Testing

Project Management

Communication Skills

Tools

Braze

Salesforce Marketing Cloud (SFMC)

HTML

Job description

Owned Media Customer Lifecycle - Regional Sr Analyst

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

• Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
• Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
• Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
• Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
• Analyze and enhance CRM initiatives through A/B testing

Requirements

• Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent project management and communication skills
• Demonstrates a strong sense of ownership, responsibility, and commitment
• Familiarity with CRM software (e.g. Braze, SFMC) is a plus
• Experience in HTML is a plus

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.