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A leading company in digital marketing seeks a Digital Marketing Specialist to enhance online sales through strategic initiatives and partnership management. The role involves driving campaigns across social media and online platforms, ensuring alignment with business goals. The successful candidate will leverage analytical skills and industry knowledge to optimize strategies, with a strong emphasis on collaboration within internal teams.
Develop and execute digital marketing strategies to grow online sales and enhance brand visibility.
Increase product sales and visibility on online marketplaces (e.g., Shopee, Tokopedia, Lazada).
Optimize social media channels (e.g., WhatsApp, TikTok, Instagram) to drive engagement, conversions, and ultimately, revenue.
Build and manage partnerships with Key Opinion Leaders (KOLs), influencers, and content creators.
Coordinate with digital marketing agencies as needed for campaign execution or performance marketing.
Establish and maintain strong relationships with e-commerce platform representatives.
Monitor campaign performance, analyze key metrics, and adjust strategies to improve ROI.
Collaborate with internal teams (creative, content, sales) to align digital initiatives with overall business goals.
Stay updated on digital trends, platform algorithms, and consumer behavior, especially within the fashion market.
Job Requirements
Bachelor’s degree in Marketing, Communications, or a related field.
3–5 years of experience in digital marketing, preferably within fashion retail or e-commerce.
Strong knowledge of online marketplaces and social media marketing.
Proven experience in influencer/KOL marketing and collaborating with content creators.
Familiarity with digital marketing tools (e.g., Meta Ads Manager, TikTok Ads, Google Analytics).
Strong analytical, communication, and project management skills.
A passion for fashion and familiarity with modest wear trends is a plus.
Note: The questions about years of experience as a Channel Sales Manager and Digital Marketing Role seem unrelated to the core job description and are likely extraneous.
Company Information
Human Resources & Recruitment, 11-50 employees
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