New Media Online Promotion Manager

Albatross; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing firm in Indonesia seeks a Promotions Manager to take full ownership of online promotion on TikTok and Instagram. You will lead influencer collaborations and optimize strategies based on data insights. The ideal candidate has over 1 year of experience in growth marketing, particularly in social media. This dynamic role demands a goal-oriented and resilient individual ready to thrive in a KPI-heavy environment.

Qualifications

• 1+ years of hands-on growth/marketing experience.
• Proven track record of successful online product launches.
• Strong resource-integrator with KOLs or high-precision traffic.

Responsibilities

• Own online promotion on TikTok and Instagram to meet KPIs.
• Lead influencer collaborations and secure creator videos.
• Refine promotional strategies based on user insights.

Skills

Fluent in English or Chinese

Growth/marketing experience

Understanding TikTok and Instagram algorithms

Data-driven mindset

Job description

Overview

Take full ownership of online promotion on TikTok and Instagram, hitting monthly/quarterly KPIs for reach, engagement, and revenue.

Lead influencer collaborations on TikTok, Instagram, and other emerging platforms; secure and deliver a set number of creator videos every month.

Build and scale a multi-channel media matrix and establish an in-house talent pool that truly represents our brand.

Deep-dive into target-user insights and market demand to continuously refine promotional strategies.

Regularly review campaign data, propose targeted optimizations, and take end-to-end accountability for final video output and view-based performance.

Requirements

• Fluent in English or Chinese; 1+ years of hands-on growth/marketing experience with a strong grasp of TikTok and Instagram algorithms, ad-buying tactics, and best practices.
• Proven track record of successful online product launches; experience building channels from 0 → 1 is a big plus.
• Data-driven mindset with expertise in ROI analysis and user-growth modeling; able to set promotion budgets independently and control costs.
• Strong resource-integrator: priority given to candidates who already have a network of F&B KOLs or high-precision traffic sources.
• Highly goal-oriented, resilient under pressure, and comfortable in a fast-paced, KPI-heavy environment; prior team leadership and cross-functional collaboration experience preferred.

Questions

1. What's your expected monthly basic salary?
2. Which of the following types of qualifications do you have?
3. How many years' experience do you have as a Promotions Manager?
4. How would you rate your English language skills?
5. Which of the following languages are you fluent in?