National Sales Manager (GT) - Dairy

Michael Page; Daerah Khusus Ibukota Jakarta; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative FMCG company is seeking a National Sales Manager to lead the growth of the General Trade channel. This pivotal role involves developing comprehensive market strategies, enhancing product visibility, and driving sales across traditional outlets. The ideal candidate will have a robust background in FMCG sales, a proven ability to build sales operations, and strong relationships with local distributors. Join a dynamic team committed to market leadership and enjoy competitive benefits in a thriving environment.

Benefits

Competitive Benefits

Career Growth Opportunities

Dynamic Work Environment

Qualifications

• Minimum 10 years of FMCG sales experience, with 3-5 years in leadership.
• Experience in building GT sales operations in Indonesia is essential.

Responsibilities

• Develop and implement GT channel strategy from the ground up.
• Lead annual business planning, sales forecasting, and target setting.

Skills

FMCG Sales

Leadership

Market Strategy Development

Sales Forecasting

Trade Marketing

Job description

• Growing Company with Products Spearheading The Market
• Competitive Benefits

About Our Client

A fast-growing FMCG company with dairy products is looking to hire National Sales Manager position will spearhead the growth and development of the General Trade (GT) channel nationwide and pivotal in boosting distribution, enhancing visibility, and increasing volume sales within traditional trade outlets.

Job Description

• Develop and implement a comprehensive go-to-market (GTM) strategy for the General Trade (GT) channel from the ground up.
• Identify regional market opportunities and define route-to-market plans to expand numeric and weighted distribution.
• Lead the annual and monthly business planning process, including sales forecasting and target setting for the GT channel.
• Appoint and oversee GT distributors to ensure optimal territory coverage, inventory control, and return on investment (ROI).
• Ensure product availability, visibility, and freshness across all traditional trade outlets.
• Execute trade marketing campaigns, consumer promotions, and localized activations to stimulate sales.
• Monitor in-market execution and competitor activity, making agile adjustments to execution plans as needed.
• Collaborate with marketing, trade marketing, supply chain, and finance teams to align strategies and execution plans for GT.
• Provide market insights and feedback to influence product innovation, pricing architecture, and go-to-market enhancements.

The Successful Applicant

• Minimum 10 years of experience in FMCG sales, including 3-5 years in a leadership role overseeing the General Trade (GT) channel
• Experience in building/expanding GT sales operations from the ground up or in new markets across nation/region in Indonesia is a must.
• Well-established network and strong relationships with local distributors.
• Demonstrated leadership with a structured, process-oriented approach; skilled in setting up systems, standard operating procedures (SOPs), and implementing training and performance tracking to optimize sales team efficiency.

What's on Offer

• Growing Company with Products Spearheading The Market
• Competitive Benefits