Mid. Market Researcher

Synapsis; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in the IT & IoT sector is seeking a Market Researcher to conduct comprehensive analysis of market trends and competitor strategies. The ideal candidate will leverage data to support product development and marketing initiatives, ensuring relevance in a rapidly evolving landscape.

Qualifications

• Minimum of 2 years of experience as a Market Researcher.
• Proficiency in data analysis tools.
• Ability to present complex data clearly to non-technical audiences.

Responsibilities

• Conduct research on IT & IoT industry trends and competitors.
• Produce market reports and forecasts.
• Collaborate with teams for data-driven strategy planning.

Skills

Data analysis

Market analysis

Customer behavior analysis

Presentation

Education

Bachelor's degree in Economics, Marketing, Industrial Engineering, IT or related fields

Tools

Excel

SPSS

Tableau

Power BI

Qualtrics

Google Forms

Job description

Job Description

• Conduct in-depth research to identify emerging trends, market opportunities, and potential challenges in the IT & IoT industry.
• Collect data and information regarding IT & IoT market trends, competitors, and the latest technological developments in the IT & IoT industry.
• Analyze competitors’ strategies, pricing models, and product offerings to provide a competitive edge.
• Gather and analyze data on customer behavior, preferences, and feedback to guide product development and marketing efforts.
• Translate complex data into clear, actionable reports and presentations for stakeholders.
• Collaborate with the Product, Business Development, and Management teams to provide data-driven support for business strategy planning and execution.
• Produce detailed and concise market reports, forecasts, and recommendations.
• Monitor the performance of existing products and strategies in the market to ensure product relevance and competitiveness.
  
  

Job Requirements

• Graduate from Bachelor, Diploma 3, Diploma 4 degree from Economics, Marketing, Industrial Engineering, IT or other related majors.
• Have a minimum of 2 years of experience as an Market Researcher or in a related field, preferably in the IT & IoT industry.
• Proficiency in data analysis tools such as Excel, SPSS, Tableau, or Power BI.
• Familiarity with market research platforms and survey tools (Qualtrics, Google Forms, or etc).
• Strong ability to analyze and interpret quantitative and qualitative data.
• Ability to present complex findings in a clear and compelling manner to non-technical audiences.
• Previous experience conducting competitive and market analysis in the tech industry is a plus.
• Knowledge of IT & IoT industry terminologies, market and trends.
  
  

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