Merchant Marketing Senior Associate, Growth Promo

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; USD 12,000 - 18,000; Full time

Job summary

A leading company in Indonesia is seeking a Merchant Marketing Growth Promo Senior Associate. This role focuses on driving merchant engagement and revenue growth through strategic marketing and CRM initiatives. You will lead promotional adoption and work closely with cross-functional teams to enhance merchant satisfaction and business growth.

Qualifications

• 3+ years of experience in growth marketing or related fields.
• Experience in platform businesses is a strong plus.

Responsibilities

• Drive merchant engagement through CRM campaigns.
• Develop marketing assets to support business growth.
• Run campaigns to improve merchant conversion.

Skills

Data Analysis

Marketing Strategy

CRM

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Economics

Bachelor’s degree in Engineering

Tools

Excel

SQL

Looker

Tableau

Job description

About the Role

As the Merchant Marketing Growth Promo Senior Associate, you will be responsible for driving GoFood’s merchant engagement and revenue growth through increasing merchant funded promo adoption. Your primary focus will be on developing and executing marketing and CRM strategies that effectively influence merchants to participate in promotional programs, while supporting successful go-to-market (GTM) execution for new product rollouts.

In this role, you will own the end-to-end lifecycle of merchant promotional adoption—from awareness and onboarding to active participation and retention. You will lead the development of targeted CRM campaigns, optimize segmentation and messaging, and track performance to continuously improve campaign outcomes. You will also serve as the marketing lead for new promo-related feature launches, crafting compelling value propositions, managing GTM plans, and ensuring cross-functional alignment with product, business, and operations teams.

Your ability to blend data-driven insights with creative marketing execution will be critical in influencing merchant behavior at scale. You’ll play a key role in shaping how GoFood positions merchant funded promo as growth levers for merchants, contributing directly to business growth and merchant satisfaction.

What Will You Do

• Boost program participation through CRM & Automation to drive merchant engagement in key programs by executing CRM campaigns
• Develop and plan marketing assets distribution as well as create and manage marketing materials to support business growth, merchant education, and sales enablement
• Adopt Go-to-Market strategy and lead feature launch communications by adopting CRM, social media, and internal sales channels
• Run campaigns and experiments to improve merchant conversion with Sales team to test and improve outreach strategies, optimize campaign performance, and drive conversions
• Conduct merchant segments and behavior analysis to drive strategic initiatives to shape better CRM strategies and merchant growth initiatives

What Will You Need

• Bachelor’s degree in Marketing, Business, Economics, Engineering, or related field with 3+ years of experience as a growth marketing, marketing strategy, business analyst, product marketing, or any related fields
• Experience in platform businesses (e.g., marketplaces, e-commerce, food delivery, mobility, fintech, etc.) is a strong plus.
• Highly proficient in data analysis – comfortable working with dashboards, segmentation models, funnels, and behavioral analytics.
• Ability to hypothesize and test growth strategies based on deep insights (e.g., diagnosing churn reasons, identifying virgin merchants, etc.) to make strategic decisions
• Strong experience in marketing and GTM including lifecycle marketing, segmentation, positioning, and channel strategy (CRM, in-product, sales enablement, etc.).
• Experience in crafting value propositions and marketing communication for different audience segments and able to balance scale vs. personalization in merchant marketing efforts.
• Proficient in Excel, SQL, Looker, Tableau, or similar BI tools and familiar with A/B testing frameworks and performance marketing metrics.

About the Team

In the Merchant Growth Marketing team, you’ll work closely with the CRM, Analytics, and Branding teams to drive feature adoption among GoFood merchants, with a strong focus on growing usage through the GoFood merchant app. This involves crafting targeted campaigns, leveraging data insights, and developing engaging marketing assets to educate and activate merchants at scale. You'll also collaborate with the Business and Operations teams to align on strategic priorities, understand merchant pain points, and implement initiatives that not only boost adoption but also contribute to the overall growth and efficiency of the GoFood ecosystem.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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