Merchant Marketing Senior Associate - Acquisition

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

Une opportunité passionnante au sein de GoFood en tant que Senior Associate, où vous soutiendrez des campagnes d'acquisition de marchands. Vous serez responsable de la mise en œuvre de stratégies de marketing numériques tout en travaillant avec des équipes créatives. Vos efforts contribueront à élargir la base de marchands de GoFood, tout en garantissant que les campagnes résonnent avec l'audience cible.

Benefits

Opportunités de formation continue

Collaboration dans une équipe dynamique

Contribution à la croissance des petites entreprises

Qualifications

• Minimum 3 ans d'expérience en marketing de croissance ou dans un domaine similaire.
• Familiarité avec les canaux numériques et les métriques de conversion.
• Expérience en travail avec des équipes interfonctionnelles.

Responsibilities

• Soutenir l'exécution de campagnes d'acquisition de marchands.
• Planifier et exécuter des campagnes numériques.
• Analyser les performances des campagnes pour optimiser les résultats.

Skills

Growth marketing

Acquisition

Performance marketing

Data analysis

SEO

Campaign management

Digital marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads Manager

Meta Ads Manager

TikTok Ads Manager

SQL

Job description

About the Role

This Senior Associate role in GoFood plays a key supporting function in shaping how F&B merchants discover and choose GoFood as their online food delivery (OFD) partner. Sitting within the Merchant Marketing team, you’ll work closely with the Branding & Acquisition Manager to bring GoFood’s value proposition to life—ensuring that we reach, attract, and convert high-potential merchants across various touchpoints.

In your first six months, you’ll support the execution of targeted acquisition campaigns, helping to position GoFood as the top choice for food entrepreneurs looking to launch or expand their business. From localized marketing to educational content and digital outreach, your efforts will help ensure that our messaging is clear, credible, and action-oriented.

You’ll also play a vital role in analyzing campaign performance, identifying opportunities to optimize outreach strategies, and exploring new acquisition levers that align with merchant needs. Whether it’s through offline events, paid campaigns, or social media content—your work will directly contribute to expanding GoFood’s merchant base and growing our brand footprint.

This is a great opportunity for someone who’s passionate about growth, marketing execution, and helping small businesses succeed. You’ll be part of a collaborative team that thrives on experimentation, data, and impact—and you’ll help bring new merchants into the GoFood ecosystem in a way that feels inspiring and valuable.

What You Will Do

• Support the execution of merchant acquisition campaigns aimed at driving high-quality merchant sign-ups across various segments and regions.
• Plan and execute all digital acquisition campaigns using various ads platforms such as Meta, Google, TikTok, and other ads platforms.
• Develop and execute SEO strategies to improve keyword rankings and drive qualified organic traffic.
• Continuously optimize campaigns by experimenting with audience segmentation, bid strategies, creative assets, and ad copy variations to improve key performance metrics across all funnel stages.
• Work on a budget to maximize KPIs while maintaining cost per acquisition (CPA) at an efficient level.
• Work closely with the creative team to develop engaging ad creatives that effectively resonate with the target audience.
• Monitor and report on merchant funnel performance from awareness to conversion, helping optimize targeting and messaging across channels.
• Conduct research on merchant behavior, market trends, and competitor strategies to support campaign planning and experimentation.
• Execute localized and tactical initiatives that help penetrate new merchant segments or high-potential areas.
• Support the testing of new acquisition tactics, including channel experiments, timing, and content variations, to drive growth efficiency.
• Coordinate with cross-functional teams (e.g., Creative, Sales Team Regional Ops) to ensure timely delivery of acquisition assets and campaigns.
• Work with agencies / vendors to ensure consistent execution quality across external touchpoints.

What You Will Need

• 3+ years of experience in growth marketing, acquisition, performance marketing, or related roles, preferably in tech, e-commerce, or F&B industry.
• Proficiency in running or supporting acquisition campaigns across various digital channels, such as paid ads, social media, SEO, SEM, affiliate marketing, Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, Appsflyer, etc.
• Familiarity with customer/partner acquisition funnels and conversion metrics.
• Experience working with cross-functional teams (e.g., creative, regional teams, sales) to drive coordinated execution.
• Comfortable with basic campaign performance analysis and using data to make recommendations.
• Exposure to local marketing or regional execution is a plus.
• Experience in working with or marketing to SMBs or merchants is an advantage.
• Ability to query and analyze data using SQL is a strong plus.
• Bonus: Experience with offline activation acquisition channels

About the Team

The acquisition is an integral part of the Merchant Marketing division, based in Jakarta. This team comprises Growth Marketing, CRM, Analytics, Incubation, and Social Media, working collaboratively to build and enhance the GoFood brand. By blending data-driven strategies with creative storytelling, the team ensures that GoFood remains a top-of-mind choice for consumers while fostering long-term customer loyalty.

Our primary mission is to develop and execute impactful marketing campaigns and branding strategies that drive GoFood’s continuous growth. We aim to strengthen GoFood’s market presence, ensuring that it remains the preferred food delivery platform. Beyond brand awareness, we focus on creating meaningful consumer experiences by curating assortments, recommendations, and rewards that bring joy to our users.

As a data-driven team, we are committed to continuous improvement and efficiency, leveraging insights to refine our strategies. We are currently engaged in various product innovations, branding initiatives, and promotional campaigns that reinforce GoFood’s position as a market leader.

At GoFood Marketing, we believe that business growth is fueled by talent development. While we prioritize achieving business objectives, we also value team collaboration, individual well-being, and professional growth. Our team thrives on uncovering valuable insights from data, fostering a culture of innovation, and building strong connections—both professionally and over a shared passion for food.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

#LI-ONSITE