Merchant Marketing Growth Analytics

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; USD 15,000 - 25,000; Full time

Job summary

A leading company in Indonesia is seeking a Merchant Marketing Growth Analytics Associate to drive data-informed marketing strategies for GoFood. This role involves developing analytics dashboards, optimizing marketing performance, and collaborating with cross-functional teams to enhance merchant engagement and growth. Ideal candidates will possess strong analytical skills and a background in data science or business analytics.

Qualifications

• 3+ years of experience in analytics, marketing intelligence, or data-driven decision-making.
• Proven ability to translate complex data into actionable insights.

Responsibilities

• Build and manage marketing analytics frameworks and dashboards.
• Analyze campaign performance and merchant behavior to optimize strategies.
• Develop predictive models and A/B testing to improve marketing spend efficiency.

Skills

Analytical Skills

Problem-Solving

Critical Thinking

Education

Bachelor’s or Master’s degree in Data Science

Tools

SQL

Python

R

Tableau

Google Data Studio

Job description

About the Role

The Merchant Marketing Growth Analytics Associate will play a pivotal role in driving data-informed marketing strategies to accelerate GoFood’s growth. This role is responsible for developing and managing analytics dashboards, delivering actionable insights, and optimizing marketing performance across key initiatives. The ideal candidate will analyze merchant adoption of core GoFood features—such as promotions and ads—evaluate campaign effectiveness, and assess cost efficiency to guide smarter marketing decisions.

A core focus of this role is optimizing sales and CRM efforts to ensure cost-effective strategies for converting merchants to participate in promotional and advertising programs. By leveraging strong analytical skills, this role will contribute to refining business strategies, improving merchant conversion rates, and identifying untapped growth opportunities.

This position will collaborate closely with cross-functional teams—including marketing, product, and business units—to ensure alignment between analytics efforts and broader company objectives. It is ideally suited for a highly analytical, results-driven professional with a passion for transforming complex data into strategic insights.

What Will You Do

• Build and manage marketing analytics frameworks - develop dashboards and reports to track key marketing OKRs
• Analyze campaign performance and merchant behavior - provide insights to optimize marketing strategies and drive growth
• Develop predictive models and A/B testing - improve forecasting, attribution, and marketing spend efficiency on CRM
• Enhance targeting and segmentation - use data driven insights to refine merchant segmentation for better conversion and cost efficiency

What Will You Need

• Bachelor’s or Master’s degree in Data Science, Statistics, Business Analytics, Marketing, or a related field with 3+ years of experience in analytics, marketing intelligence, or data-driven decision-making roles, preferably in tech, e-commerce, or FMCG.
• Expertise in data analytics and visualization tools such as SQL, Python, R, Tableau, Google Data Studio, or similar platforms.
• Strong statistical and predictive modeling skills, including experience with A/B testing, forecasting, and attribution analysis.
• Proven ability to translate complex data into actionable insights and communicate findings effectively to both technical and non-technical stakeholders.
• Experience in marketing performance analysis, merchant segmentation, and ROI optimization.
• Ability to work cross-functionally with marketing, product, and business teams to align data-driven strategies with company objectives.
• Strong problem-solving and critical thinking skills, with a proactive approach to improving analytics capabilities.
• Comfortable working in a fast-paced environment, with the ability to manage multiple priorities and drive data-driven decision-making.

About the Team

The Marketing Analytics team is a vital part of the GoFood Marketing division, based in Jakarta. This team collaborates closely with CRM, Product Marketing, Sales, and Merchant Growth teams to provide data-driven insights that enhance marketing performance, optimize campaign effectiveness, and drive business growth. By leveraging analytics, the team ensures that marketing efforts are strategic, cost-efficient, and impactful.

Our mission is to transform data into actionable insights, enabling the marketing team to make informed decisions that improve merchant engagement, campaign ROI, and merchant acquisition. A key focus is optimizing outreach campaigns, including WhatsApp and Telesales, to convert unmanaged merchants into active participants in promos and ads while maximizing cost efficiency.

As a data-centric team, we continuously refine our methodologies, utilizing advanced analytics, predictive modeling, and segmentation strategies to enhance marketing outcomes. We play a crucial role in measuring performance, tracking key marketing KPIs, and identifying opportunities for efficiency and growth.

At GoFood Marketing Analytics, we believe that data is the foundation of innovation. We foster a culture of continuous learning, collaboration, and problem-solving, empowering our team members to push boundaries and drive measurable impact. Through data, we aim to elevate GoFood’s marketing strategies and solidify its position as a market leader.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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