Media Planner

PT. Data Arts Xperience; Jakarta Timur; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading media agency in Jakarta Timur is seeking a Media Planner to manage media strategies and budgets across various channels. The ideal candidate should have 1-2 years of experience, strong analytical skills, and familiarity with media buying mechanics. Responsibilities include campaign performance monitoring and data analysis. This role is essential for ensuring effective media planning aligned with marketing objectives.

Qualifications

• 1-2 years of experience as a media planner.
• Ability to develop media plans aligned with marketing objectives.
• Experience with integrated media like Digital, TV, and print.

Responsibilities

• Provide media mix recommendations and manage budgets.
• Monitor campaign performance and reporting.
• Support planning manager with analysis and recommendations.

Skills

Media planning

Analytical skills

Budget management

Cross-channel media integration

Market research

Tools

Nielsen

GWI

Roy Morgan

comScore

Job description

Provide Media mix recommendations based on the business, campaign objectives & managing media budgets

To Monitor campaign performance and reporting as per required cadence.

Provide Media landscape and the latest media trends update.

Support the planning manager for providing data, media plan, reporting, analysis, present recommendations/QBR/Annual Review to client on regular basis.

Use planning tools as needed to support the plans & campaign recommendation, including competitive analysis and audience insight.

Requirements:

• 1-2 years of experience as media planner
• Ability to develop media plans aligned with marketing objectives and target audiences.
• Experience with cross-channel/integrated media (Digital,TV, print, OOH, radio).
• Market & Audience Research
• Strong analytical skills to evaluate consumer behavior, audience insights, and market trends.
• Familiarity with research tools (e.g., Nielsen, GWI, Roy Morgan, comScore).
• Budget Management
• Proficiency in media budget allocation, cost negotiation, and ROI tracking.
• Media Buying Knowledge
• Understanding of media buying mechanics and working with media buyers or vendors.

Please note that the question about years of experience as a Media Planner seems to be an application or survey question rather than part of the job description itself and may not be relevant to the core job responsibilities and requirements.