MARKETING STRATEGIST (SKINCARE BRAND)

GLOWELL | PT. Marican Cosmetics International Lihat semua lowongan kerja

About the role

As a Marketing Strategist for the GLOWELL skincare brand, you will play a crucial role in driving the brand's digital marketing efforts and achieving its ambitious growth objectives. This is a full-time position based in South Jakarta, where you will work closely with the marketing team to develop and execute innovative marketing strategies that engage our target audience and drive conversions.

RESPONSIBILITIES

1. Plan, develop and implement comprehensive marketing strategies to promote the GLOWELL skincare brand, including brand activation, social media marketing, offline campaigns, events, promotional activities, product launches and sponsorships.
2. Conduct market research and competitor analysis to identify trends, new opportunities and optimize marketing campaigns.
3. Analyse campaign performance and customer data to inform decision-making and continuously improve marketing efforts.
4. Collaborate with co-founders in building a cohesive marketing calendar strategy.
5. Collaborate with internal stakeholders to design impactful marketing tools, signage, and product displays.
6. Coordinate with external vendors, influencers, and partners to enhance the impact of activations.
7. Analyze the effectiveness of brand activations through metrics such as customer participation, sales performance, and brand awareness.
8. Maintain and enhance the brand’s image and market positioning.
9. Ensure alignment of messaging and marketing activities with brand and company values.
10. Maintain good relationship with influencers and all stakeholders.

QUALIFICATION

1. Have a strong passion for beauty, a keen eye for detail, and proven experience in retail marketing and event activation.
2. Minimum 3-5 years of experience in digital/retail marketing, brand activation, and event management, preferably in the skincare or beauty industry.
3. Strong understanding of social media marketing, retail environments, and customer behavior.
4. Excellent analytical and data-driven decision-making skills.
5. Creative and innovative mindset with the ability to develop engaging content and campaigns.
6. Proficient in using various digital marketing tools and platforms.
7. Excellent communication and collaboration skills to work effectively with both internal teams and external partners.
8. Bachelor's degree in Marketing, Communications, Business or a related field.
9. Stay up-to-date with beauty industry trends and competitor activities to keep the brand ahead of the curve.
10. Have project management skills, with the ability to manage multiple activations simultaneously.
11. Flexibility to travel for activations and events, as needed.

About us

GLOWELL is a leading skincare brand dedicated to providing high-quality, natural products that promote healthy and radiant skin. Our mission is to empower individuals to embrace their natural beauty and feel confident in their own skin. With a strong commitment to sustainability and innovation, we are constantly exploring new ways to enhance the skincare experience for our customers.

If you're passionate about driving digital marketing success for a dynamic skincare brand, we encourage you to apply for this exciting opportunity.