Marketing Strategist Director

PT Lavalen Inter Nasional; Jakarta Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading beauty company in Jakarta Selatan seeks an experienced Marketing Strategist to drive digital marketing and brand growth. The ideal candidate will have over 5 years in marketing, expertise in data analysis and a strong passion for beauty and wellness. This role involves managing digital campaigns, consumer insights, and partnerships to enhance brand storytelling and market presence.

Qualifications

• 5+ years of experience in marketing strategy, brand management, or digital marketing preferred.
• Strong analytical skills to interpret marketing data.
• Excellent communication and collaboration skills.

Responsibilities

• Digital marketing and performance optimization.
• Conduct consumer insights and market research.
• Manage influencer and brand partnerships.
• Oversee retail and e-commerce marketing.

Skills

Marketing strategy

Brand management

Digital marketing

Consumer behaviour

Performance marketing

Data analysis

Communication skills

Collaboration skills

Tools

Google Analytics

Meta Ads

SEO tools

Performance tracking platforms

Job description

Minimum5+ years of experiencein marketing strategy, brand management, or digital marketing, preferably inbeauty, wellness, or lifestyle industries

Strong understanding ofconsumer behaviour, branding, and performance marketing

Experience managingmulti-channel campaigns, including digital, social media, influencer marketing, and traditional media

Proficiency inGoogle Analytics, Meta Ads, SEO tools, and performance tracking platforms

Strong analytical skills with the ability to interpretmarketing data and make data-driven decisions

Excellent communication and collaboration skills with the ability tolead cross-functional teams

A passion forbeauty, wellness, and innovative brand storytelling

Responsibilities :

Digital Marketing & Performance Optimisation

Consumer Insights & Market Research

Influencer & Brand Partnerships

Retail & E-Commerce Marketing

How many years' experience do you have as a Marketing Strategist?

Lavalen was reborn after 30 years of experiences and dedication to the beauty industry (Face, Body, Hair, and Aesthetic) since 1992.

We believe in the power of beauty and offer a multitude of solutions to help individuals achieve their goals in beauty and health. With ambitious growth plans, we are looking for talented people who are passionate about building businesses, self-development, and customers' experience.

Lavalen was reborn after 30 years of experiences and dedication to the beauty industry (Face, Body, Hair, and Aesthetic) since 1992.

We believe in the power of beauty and offer a multitude of solutions to help individuals achieve their goals in beauty and health. With ambitious growth plans, we are looking for talented people who are passionate about building businesses, self-development, and customers' experience.