Marketing Strategist

PT. MGANIK CARE INDONESIA; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A healthcare services provider is seeking a Marketing Strategist to develop and implement strategic marketing initiatives. This role focuses on driving brand awareness, generating leads, and optimising campaign performance across digital and offline channels. The ideal candidate should have a Bachelor's degree in Marketing and 1-2 years of relevant experience in healthcare or retail marketing.

Qualifications

• Bachelor’s in Marketing, Communication, Business, or Public Relations.
• 1-2 years in marketing, ideally with a mix of digital & offline campaign experience.
• Strong knowledge of SEO, SEM, and paid ads.

Responsibilities

• Develop strategic marketing plans.
• Execute marketing campaigns across digital and offline channels.
• Manage and optimise the marketing budget.

Skills

SEO knowledge

SEM experience

Content planning

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Social Media Management Tools

Job description

We are seeking a Marketing Strategist to develop and implement strategic marketing initiatives for a healthcare services provider. The role will focus on driving brand awareness, generating leads, and optimising campaign performance across digital and offline channels.

Key Responsibilities

• Develop strategic marketing plans to increase brand visibility, engagement, and lead generation.
• Execute marketing campaigns across digital channels (SEO, SEM, paid ads, social media) and offline channels (events, ATL/BTL promotions).
• Manage and optimise the marketing budget to achieve cost efficiency and maximise ROAS.
• Track, analyse, and report on campaign performance, providing actionable insights for continuous improvement.
• Contribute to marketing materials including brochures, advertisements, social media content, and articles.
• Collaborate with the Creative team to ensure content is relevant and audience-focused.
• Maintain and update the company website and social media channels, developing content plans and analysing engagement metrics.
• Produce weekly and monthly performance reports for senior management.
• Partner with operations teams to design campaigns aligned with clinic services and customer needs.
• Ensure all promotional activities reflect the brand and service standards of the clinic.

Requirements

• Bachelor’s in Marketing, Communication, Business, or Public Relations.
• 1-2 years in marketing, ideally with mix of digital & offline campaign experience.
• Has worked in healthcare, clinics, hospitals, beauty/aesthetic, retail, or F&B services.
• Comfortable managing both digital marketing performance and offline activation.
• Strong knowledge of SEO, SEM, and paid ads, with familiarity of event marketing & BTL campaigns.
• Experience in budget management and achieving measurable ROI/ROAS.
• Hands‑on in managing websites & social media, including content planning and analytics.
• Able to collaborate cross‑functionally (with Creative & Operations).
• Data‑driven yet customer‑centric, understands service‑based marketing.