Marketing Strategist

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 50,000,000 - 100,000,000; Full time

Job summary

An upcoming HR consultancy service is seeking a dynamic marketing professional to drive innovative strategies for a skincare brand. This role involves planning and executing comprehensive marketing campaigns, conducting market research, and collaborating with co-founders and stakeholders. The ideal candidate will have a passion for beauty, strong analytical skills, and a creative mindset to enhance brand visibility and engagement. Join a forward-thinking company that values collaboration and creativity, and make a significant impact in the beauty industry with your expertise in digital marketing and event activation.

Qualifications

• 3-5 years of experience in digital/retail marketing and event management.
• Strong understanding of social media marketing and customer behavior.

Responsibilities

• Develop and implement marketing strategies for skincare brand.
• Conduct market research and analyze campaign performance.

Skills

Digital Marketing

Retail Marketing

Event Activation

Social Media Marketing

Analytical Skills

Creative Thinking

Communication Skills

Tools

Digital Marketing Tools

Job description

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Plan, develop and implement comprehensive marketing strategies to promote skincare brand, including brand activation, social media marketing, offline campaigns, events, promotional activities, product launches and sponsorships.
• Conduct market research and competitor analysis to identify trends, new opportunities and optimize marketing campaigns.
• Analyse campaign performance and customer data to inform decision-making and continuously improve marketing efforts.
• Collaborate with co-founders in building a cohesive marketing calendar strategy.
• Collaborate with internal stakeholders to design impactful marketing tools, signage, and product displays.
• Coordinate with external vendors, influencers, and partners to enhance the impact of activations.

Requirement

• Have a strong passion for beauty, a keen eye for detail, and proven experience in retail marketing and event activation.
• Minimum 3-5 years of experience in digital/retail marketing, brand activation, and event management, preferably in the skincare or beauty industry.
• Strong understanding of social media marketing, retail environments, and customer behavior.
• Excellent analytical and data-driven decision-making skills.
• Creative and innovative mindset with the ability to develop engaging content and campaigns.
• Proficient in using various digital marketing tools and platforms.
• Excellent communication and collaboration skills to work effectively with both internal teams and external partners.