Marketing Specialist (Mandarin Speaker)

Midea Electronics Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist fluent in Mandarin and English. This role involves creating innovative marketing strategies tailored for Mandarin-speaking markets, managing social media and digital campaigns, and conducting market research to drive business growth. You will collaborate closely with sales and cross-functional teams to foster strong relationships and enhance the company's market presence. If you are passionate about marketing and have a knack for creativity and strategic thinking, this is the perfect opportunity to make a significant impact in a vibrant and growing company.

Qualifications

• 1-2 years of marketing experience with a focus on digital marketing.
• Strong skills in Mandarin and English communication.

Responsibilities

• Develop and implement marketing strategies for Mandarin-speaking markets.
• Manage digital marketing campaigns and social media content.

Skills

Fluency in Mandarin

Fluency in English

Strong Communication Skills

Negotiation Skills

Creativity

Strategic Thinking

Project Management Skills

Team Collaboration

Tools

SEO

Google Analytics

Digital Advertising Platforms

Job description

Responsibilities:

1. Develop Marketing Strategies – Create and implement marketing strategies targeting Mandarin-speaking markets.
2. Manage Social Media & Content – Plan and execute digital marketing campaigns, including social media and content marketing.
3. Conduct Market Research – Analyze market trends, customer preferences, and competitor activities.
4. Build and Maintain Relationships – Communicate with clients, partners, and stakeholders to foster strong business relationships.
5. Support Sales & Business Development – Collaborate with the sales team to generate leads and expand the company’s presence in markets.
6. Translate & Localize Marketing Materials – Adapt promotional materials, advertisements, and website content for audiences.
7. Organize Events & Campaigns – Plan and execute marketing events, trade shows, and promotional campaigns targeting Mandarin-speaking customers.
8. Monitor & Report Performance – Track marketing campaign effectiveness and provide insights for continuous improvement.

Requirements:

1. Fluency in Mandarin & English – Strong verbal and written communication skills in Mandarin (HSK 5 or above) and English.
2. Marketing Experience – Minimum 1–2 years of experience in marketing, digital marketing, or related fields.
3. Knowledge of Marketing Tools – Familiarity with SEO, social media marketing, Google Analytics, and digital advertising platforms.
4. Strong Communication & Negotiation Skills – Ability to engage with Mandarin-speaking clients and partners professionally.
5. Creativity & Strategic Thinking – Capable of developing innovative marketing campaigns tailored to the target audience.
6. Understanding Market – Awareness of business etiquette, consumer behavior, and market trends.
7. Project Management Skills – Ability to handle multiple marketing projects and meet deadlines efficiently.
8. Team Collaboration – Work effectively with cross-functional teams, including sales, design, and product teams.