Marketing Specialist

Boleh Dicoba Digital; Kota Bandung; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic digital marketing agency in Kota Bandung is looking for a professional to develop marketing strategies and manage PR initiatives. The ideal candidate will have 2-4 years of experience in marketing communications and strong relationship management skills. You will play a key role in enhancing brand visibility and collaboration with influencers, ensuring brand consistency across all communications. This position requires creativity and adaptability in a fast-paced environment.

Qualifications

• 2–4 years of experience in marketing communications, PR, or influencer management.
• Strong communication and media relations skills.
• Analytical mindset for interpreting performance data.

Responsibilities

• Develop marketing strategies to enhance brand visibility.
• Implement PR initiatives to communicate brand stories.
• Manage relationships with media and influencers.

Skills

Marketing strategy development

PR initiatives planning

Relationship management

Campaign performance analysis

Influencer marketing

Communication skills

Organizational skills

Education

Bachelor’s Degree in Marketing

Job description

Responsibilities

• Develop and execute integrated marketing strategies to strengthen brand visibility and engagement across multiple channels.
• Plan and implement PR initiatives, including press releases, media kits, and editorial content that communicate brand stories and milestones.
• Build and maintain relationships with journalists, media, bloggers, influencers, and key industry partners to secure coverage and collaborations.
• Manage media outreach, coverage tracking, and sentiment reporting to measure brand visibility and reputation.
• Design and oversee influencer marketing campaigns to drive awareness and credibility among target audiences.
• Identify and collaborate with influencers and content creators who align with brand values and objectives.
• Collaborate with internal teams to align marketing initiatives with overall brand and business goals.
• Track, analyze, and report campaign performance metrics, translating insights into actionable improvements.
• Ensure brand consistency and creative integrity across all marketing and communication channels.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, or related field.
• 2–4 years of experience in marketing communications, PR, or influencer management (preferably in agency or creative industry).
• Proven track record in managing PR and influencer campaigns end-to-end.
• Strong communication and media relations skills.
• Excellent organizational, negotiation, and stakeholder management abilities.
• Understanding of digital marketing channels and influencer ecosystems.
• Analytical mindset for interpreting performance data and reporting insights.
• Creative thinking with attention to detail and brand consistency.
• Proactive, adaptable, and comfortable working in a dynamic environment.