Marketing Manager (Retail)

Luminare Consulting; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading retail consulting firm in Indonesia is seeking a Marketing Manager to oversee comprehensive marketing activities. This role entails developing marketing strategies, leading a team, and managing various marketing channels to enhance brand visibility and drive revenue growth. Ideal candidates should have experience in both online and offline marketing as well as strong analytical skills.

Qualifications

• Proven experience in developing and executing marketing strategies.
• Strong leadership skills with experience managing teams.
• Ability to conduct market research and analyze data to inform strategies.

Responsibilities

• Develop and execute strategic sales and marketing plans.
• Create and execute 360 marketing campaigns across various channels.
• Lead and manage a high-performing sales and marketing team.

Job description

On behalf of our clients, a Retail company that is currently looking for a Marketing Manager position. This role will be responsible for managing the entire marketing activities both online and offline.

Responsibilities:

• Develop and execute strategic sales and marketing plans to drive revenue growth, increase market share, and expand our customer base.
• Create and execute 360 marketing campaigns across various channels (digital, social media, email, content marketing, public relations, events, etc.).
• Lead and manage a high-performing sales and marketing team, providing guidance, coaching, and mentoring to achieve individual and team targets.
• Establish and maintain strong relationships with key clients, partners, and industry stakeholders to foster business opportunities and collaborations.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, providing insights for product development and marketing strategies.
• Develop and implement effective sales strategies, pricing models, and promotional campaigns to maximize sales and profitability.
• Oversee the creation of marketing materials, including brochures, website content, social media campaigns, and advertising, ensuring consistency with the company's brand identity.
• Manage digital marketing channels, including social media platforms, website optimization, SEO and SEM, to enhance brand visibility and generate quality leads.
• Monitor sales performance, track KPIs, ROI, and provide regular reports and analysis to the management team, identifying areas for improvement and implementing corrective actions.
• Stay updated on industry trends, emerging technologies, and customer preferences to drive innovation and stay ahead of the competition.
• Collaborate with cross-functional teams, such as back office support and customer service, to ensure seamless customer experiences and satisfaction throughout the sales and marketing process.
• Manage budget across all channels and deliverables
• Develop and maintain strong relationships with media outlets, influencers, and other marketing partners.
• Monitor and manage the company's brand reputation online and offline.