Marketing Manager (MLB Korea)

Valiram Group (PT Dunia Luxindo); Daerah Khusus Ibukota Jakarta; On-site; USD 30.000 - 60.000; Full time

Job summary

A leading global fashion brand is seeking a dynamic Marketing Manager to lead their marketing initiatives in Jakarta. This role involves strategic planning, executing campaigns, managing media relations, and enhancing customer engagement through various promotions. The ideal candidate will possess extensive marketing experience within the fashion industry and have a strong grasp of both digital and traditional channels.

Benefits

Competitive salary package

Opportunity to work with a globally recognized lifestyle brand

Fast-paced, collaborative work culture

Growth and development opportunities

Qualifications

• Minimum 5 years of marketing experience in retail or the fashion industry.
• Strong understanding of traditional and digital marketing channels.
• Ability to work independently and collaboratively across teams.

Responsibilities

• Develop and execute marketing strategies, PR campaigns, and promotional activities.
• Manage media relations and serve as the company spokesperson.
• Oversee marketing budget and organize in-store events to engage customers.

Skills

Communication

Presentation

Digital Marketing

Traditional Marketing

Campaign Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Job description

We are seeking an experienced and dynamic Marketing Manager to lead all marketing, advertising, publicity, and promotional initiatives for a leading global fashion brand. This role is crucial in supporting business goals, enhancing brand image, and increasing VIP customer engagement. The ideal candidate should be strategic and hands-on, capable of managing campaigns end-to-end while maintaining strong brand alignment.

Key Performance Indicators

• Public Relations Coverage
• Quality and Execution of Events
• Return on Investment (ROI)

Key Responsibilities

• Develop and execute marketing strategies, promotional activities, and PR campaigns aligned with brand guidelines.
• Manage media relations, build strong local and international press contacts, and serve as the company spokesperson when needed.
• Oversee the marketing and promotional budget, including planning, forecasting, and expenditure review in coordination with management.
• Create seasonal marketing calendars and initiatives to boost brand awareness, store traffic, and sales.
• Plan and propose ROI-driven marketing campaigns, obtaining necessary approvals prior to execution.
• Organize in-store events, activations, and CRM initiatives to increase VIP customer engagement.
• Collaborate with digital teams to enhance brand presence on social media and web platforms.
• Ensure online marketing materials are timely updated and aligned with offline campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 5 years of marketing experience in retail or the fashion industry.
• Strong understanding of traditional and digital marketing channels.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively across teams.

What We Offer

• Competitive salary package
• Opportunity to work with a globally recognized lifestyle brand
• Fast-paced, collaborative work culture
• Growth and development opportunities

Note: The original job description contains irrelevant details about the company's history and unrelated questions, which have been omitted for clarity and focus on the role.