Marketing Manager (Medical Health Company)

Pengiklan Anonim; Jakarta Pusat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading healthcare company in Jakarta is seeking a Marketing Manager to lead marketing strategies aimed at enhancing brand presence and driving customer engagement. The ideal candidate will have at least 5 years of experience in healthcare marketing, strong project management skills, and proficiency in digital marketing tools. This role offers an attractive remuneration package and opportunities for professional development.

Benefits

Attractive remuneration package

Comprehensive training

Opportunities for professional development

Friendly working environment

Qualifications

• Minimum 5 years of marketing experience in healthcare or related sectors.
• Knowledge of healthcare marketing regulations in Indonesia.
• Proven track record in brand building and campaign management.

Responsibilities

• Develop and implement integrated marketing plans.
• Lead online marketing initiatives including SEO/SEM.
• Organize events and build partnerships to expand referral networks.

Skills

Strategic thinking

Market research

Project management

Digital marketing

Communication

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Digital marketing tools

Job description

Marketing Manager (Medical Health Company)

We are a leading international provider of medical and healthcare services specializing in cord blood banking, stem cell storage, and maternal-child wellness solutions. The Marketing Manager will lead the development and execution of marketing strategies to strengthen brand presence, drive customer acquisition, and build trusted relationships with healthcare professionals and expectant parents.

Key Responsibilities

We are a leading international provider of medical and healthcare services specializing in cord blood banking, stem cell storage, and maternal-child wellness solutions. The Marketing Manager will lead the development and execution of marketing strategies to strengthen brand presence, drive customer acquisition, and build trusted relationships with healthcare professionals and expectant parents.

Key Responsibilities

1. Strategic Marketing & Planning

• Develop and implement integrated marketing plans to grow awareness and market share.

• Conduct market research to identify opportunities, customer needs, and competitive trends within the maternal and healthcare sector.

• Segment target audiences and tailor campaigns for expectant parents, OB/GYNs, hospitals, and pediatricians.

• Manage annual marketing budgets and track ROI.

2. Brand & Communication Management

• Position the brand as a trusted leader in cord blood banking and stem cell services.

• Oversee creation of educational materials, patient kits, and digital content in compliance with healthcare marketing regulations.

• Maintain consistent brand voice and visual identity across all channels.

3. Digital Marketing & Lead Generation

• Lead online marketing initiatives: website optimization, SEO/SEM, social media, and targeted ads.

• Develop educational webinars and online content to raise awareness of cord blood banking benefits.

• Use CRM platforms to track, nurture, and convert leads effectively.

4. Events, Partnerships & Outreach

• Organize maternity expos, hospital events, and prenatal seminars.

• Build partnerships with medical institutions and associations to expand referral networks.

• Collaborate with Key Opinion Leaders (OB/GYNs, pediatricians) for endorsements and campaigns.

5. Compliance & Regulatory Adherence

• Ensure all promotional activities meet Indonesian medical advertising laws and ethical guidelines.

• Coordinate with medical and regulatory teams to ensure scientific accuracy.

6. Team Leadership & Collaboration

• Lead, mentor, and develop the marketing team to deliver impactful campaigns.

• Work closely with sales teams to provide marketing support, tools, and training.

• Coordinate with regional marketing teams for brand alignment and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (medical/health background preferred).

• Minimum 5 years of marketing experience in healthcare, pharmaceuticals, medical devices, or maternal-child services.

• Knowledge of healthcare marketing regulations in Indonesia.

• Proven track record in brand building, lead generation, and campaign management.

• Strong project management, communication, and analytical skills.

• Proficiency in digital marketing tools and CRM systems.

Key Competencies

• Strategic and analytical mindset

• Customer-focused with empathy for families

• Ability to simplify complex medical concepts

• Strong stakeholder and relationship management skills

• Data-driven decision-making
  

We offer:

• Attractive remuneration package and staff benefits

• Comprehensive on-the-job and continuous training

• Opportunities for professional and personal development

• Friendly working environment

How many years' experience do you have as a marketing manager?

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a product specialist?

How many years' experience do you have as a product manager?

Which of the following Microsoft Office products are you experienced with?

How much notice are you required to give your current employer?

How would you rate your English language skills?