Marketing Manager (Mandarin Speaker)

PT. Hobe Bar Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing firm in Jakarta Utara is seeking a Marketing Manager to develop and execute marketing strategies for Shopee and TikTok platforms. The ideal candidate will have a strong track record in campaign planning and cross-channel marketing, combined with excellent communication skills. This role offers a dynamic working environment and opportunities for career advancement.

Benefits

Salary from 20 million VND

Bonus

Professional training in E-commerce

Qualifications

• Strong track record in campaign planning and execution.
• Excellent communication and presentation skills.
• Highly organized and detail-oriented.

Responsibilities

• Develop and execute overall marketing strategies for Shopee & TikTok.
• Launch and monitor paid advertising campaigns.
• Coordinate the development of content for shops and promotional campaigns.

Skills

Campaign planning

Cross-channel marketing

Creative development

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

Develop and execute overall marketing strategies for Shopee & TikTok platforms.

Analyze market trends, competitors, and user behavior to define product direction and campaign strategy.

Campaign & Advertising Management

Launch and monitor paid advertising campaigns (ads) on Shopee and TikTok.

Collaborate with KOLs, influencers, and creators to produce content that drives engagement and sales.

Track and analyze campaign performance (ROI, CTR, CPC, revenue, etc.) and optimize continuously.

Content & Branding

Coordinate the development of content, visuals, and videos for shops, livestreams, and promotional campaigns.

Manage live stream schedules, promotional programs, and online events.

Analysis & Reporting

Provide regular reports on campaign performance, sales, impressions, and related KPIs.

Propose solutions to improve performance based on data-driven insights.

Guide and manage the marketing team, coordinating tasks across departments.

Liaise with partners and KOLs to ensure effective campaign execution.

Job Requirements

Bachelor’s degree in Marketing, Business, Communications or a related field.

Strong track record in campaign planning, creative development, and cross-channel marketing.

Strong creative and strategic thinking, with the ability to turn insights into actionable campaign ideas.

Excellent communication and presentation skills to align multiple stakeholders.

Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.

Personal Attributes: Humble, eager to learn, open-minded, sociable, well-organized, proactive, responsible, and a strong team player.

What We Offer

Salary: From 20 million VND + Bonus + Allowance (negotiable depending on ability & position).

Young and dynamic working environment with many growth opportunities.

Professional training in E-commerce and Customer Experience.

Career advancement opportunities to higher management positions in operations/business.