Marketing Manager (FMCG for Food Products)

PT Want Want Indonesia; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in the FMCG sector is seeking a Marketing Manager to drive strategic marketing efforts. This role involves managing budgets, leading product launches, and conducting market research to enhance brand visibility. The ideal candidate will possess strong analytical, digital marketing, and leadership skills with a minimum of 5 years of experience in the food or snacks industry.

Qualifications

• 5+ years of marketing experience in the FMCG sector, with a focus on food/snacks.
• Experience in developing comprehensive marketing strategies for ATL and BTL.
• Ability to lead and manage teams, and proficient in digital marketing.

Responsibilities

• Develop and implement marketing strategies to enhance brand awareness.
• Lead new product launches and manage marketing budgets across channels.
• Conduct market research to identify growth opportunities and monitor campaign effectiveness.

Skills

Analytical skills

Leadership

Digital marketing

Market research

Fluent in English

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Marketing analytics tools

Job description

Develop and implement comprehensive marketing strategies for ATL, BTL and campaigns to build brand awareness and increase market share.

Manage the marketing budget and allocate resources effectively across various channels, including digital, social media, printed channels, displays and in-store promotions.

Lead the development of new product launches and ensure successful execution of marketing plans.

Monitor Registration MUI, BPOM, Registration ML Number and importation

Conduct market research and analyze consumer trends to identify new opportunities for growth.

Collaborate with sales teams to develop promotional strategies and drive in-store execution.

Monitor and evaluate the effectiveness of marketing campaigns, using metrics such as ROI, sales data, and customer feedback.

Manage relationships with external agencies, including advertising, PR, and media partners.

Oversee brand management and ensure consistency in messaging across all marketing channels.

Responsible for organizing regular reviews after the new product project launch, jointly with the sales, and marketing team to track the achievement of the goal and conclude the effective experience.

Communicating effectively with team members and internal clients to set expectations, advance projects, and troubleshoot issues.

Provide leadership and guidance to the marketing team, fostering a culture of creativity and performance excellence.

Qualifications:

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 5 years of marketing experience in the FMCG sector, with a focus on food or snacks is a must, with the current or last position at the Manager level and handle national area.

Fluent in English is a must, both oral and written.

Experience develop and implement comprehensive marketing strategies for ATL, BTL and campaigns. Also lead the development of new product launches.

Strong analytical skills, with the ability to interpret market data and consumer trends.

Proficiency in digital marketing, social media platforms, and marketing analytics tools.

Ability to lead and manage a team, prioritize tasks, and work in a fast-paced environment

Willing to be placed in Taman Tekno, Setu – South Tangerang

How many years' experience do you have in digital marketing?

How many years' experience do you have as a marketing manager?

How would you rate your English language skills?

How many years' experience do you have in market research?

How much notice are you required to give your current employer?

Do you have FMCG retail experience?

FMCG Manufacturing 11-50 employees

PT Want Want Indonesia is subsidiary form Want Want Group and Want Want Group is the largest rice cracker manufacturer in the world. Want-Want began operations with I Lan Food Industrial Co. Ltd. Taiwan in May 1962, which manufactured canned agricultural products mainly for export. In 1983, we collaborated with Iwatsuka Confectionary Co. Ltd. (ICCL), one of the leading Japanese rice cracker producers, to joinly develop the rice cracker market in Taiwan. Since 1983, we have been producing and marketing our product under “Want-Want” brand. We ventured into the PRC and established our first subsidiary in Hunan province since 1962. In the following years, we grow from a pure rice cracker company to a diversified food and beverage company. and currently our products have spread to more than 56 countries in the world, including Indonesia and other South East Asia countries.As part of the continuous expansion in Indonesia, we invite talented professionals to join and grow with us as part of Want-Want Group Big Family.

PT Want Want Indonesia is subsidiary form Want Want Group and Want Want Group is the largest rice cracker manufacturer in the world. Want-Want began operations with I Lan Food Industrial Co. Ltd. Taiwan in May 1962, which manufactured canned agricultural products mainly for export. In 1983, we collaborated with Iwatsuka Confectionary Co. Ltd. (ICCL), one of the leading Japanese rice cracker producers, to joinly develop the rice cracker market in Taiwan. Since 1983, we have been producing and marketing our product under “Want-Want” brand. We ventured into the PRC and established our first subsidiary in Hunan province since 1962. In the following years, we grow from a pure rice cracker company to a diversified food and beverage company. and currently our products have spread to more than 56 countries in the world, including Indonesia and other South East Asia countries.As part of the continuous expansion in Indonesia, we invite talented professionals to join and grow with us as part of Want-Want Group Big Family.