Marketing Manager - FMCG (Confectionery)

Michael Page; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead their marketing and branding efforts. This role involves implementing strategic marketing plans, managing budgets, and driving innovative initiatives in the FMCG sector. The ideal candidate will have a strong background in digital marketing and brand management, with a proven track record in handling well-known food and beverage brands. Join a forward-thinking company where you can make a significant impact on marketing strategies and contribute to the growth of top-tier confectionery brands in both local and international markets.

Benefits

Competitive Benefits

Qualifications

• 6+ years of marketing experience, with 2-3 years in managerial roles.
• Strong knowledge of FMCG industry and brand management.

Responsibilities

• Implement marketing strategies and monitor budget requests.
• Drive innovative marketing initiatives to achieve company goals.

Skills

Marketing Strategy

Brand Management

Digital Marketing

Market Analysis

Leadership

Consumer Behavior Analysis

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Management

Job description

About Our Client

Our client is a FMCG company with top-of-mind confectionery brands both in local and international markets looking to hire for Marketing Manager to lead overall marketing & branding such as digital marketing, branding, NPD & innovation, and e-commerce.

Job Description

1. Implement the target plan in alignment with the marketing strategy.
2. Monitor all marketing budget requests and provide regular reports to the Head of Department.
3. Ensure the marketing calendar is executed according to the approved activities.
4. Drive innovative marketing initiatives that contribute to achieving company goals.
5. Analyze reports on all marketing activities, including ATL and BTL, and conduct market research analysis.
6. Maintain strong relationships with internal teams and external partners to ensure the successful execution of all marketing activities.

The Successful Applicant

1. Bachelor's Degree in Marketing, Business Management, or a related field.
2. At least 6 years of experience in marketing, with a minimum of 2-3 years in managerial and strategic roles.
3. Marketing experience handling well-known food & beverages FMCG brands is a must.
4. Strong knowledge of the FMCG industry, including market trends, consumer behavior, and competitive landscape.
5. Proven experience in marketing planning, strategy, and brand management.
6. Skilled in analyzing market data to identify opportunities, monitor performance, and make informed marketing decisions.
7. Strong marketing leadership experience in multiple aspects such as digital marketing, branding, e-commerce, and NPD.

What's on Offer

Competitive Benefits