Marketing Manager - Charlotte Tilbury

LUXASIA; Jakarta Selatan; On-site; IDR 1,500,000,000 - 2,100,000,000; Full time

Job summary

LUXASIA is seeking a dynamic General Manager to lead the Charlotte Tilbury brand in Indonesia. You will coach the team, recruit top talent, and drive the Tilbury vision across sales, marketing, and operations.

You will develop annual plans, localize global campaigns, and ensure a magical customer experience while achieving sales targets and operational excellence. Fluency in English and strong stakeholder skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of experience in marketing, preferably in beauty, luxury, or FMCG.
• Strong understanding of the Indonesian beauty market and consumer behavior.
• Proven experience in brand management, campaign execution, and digital marketing.
• Strong analytical skills with the ability to translate data into insights.
• Excellent communication and stakeholder management skills.
• Creative, proactive, and results-driven.
• Fluent in English (both written and spoken).

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with global brand guidelines and local market needs.
• Drive brand awareness, desirability, and market share growth in Indonesia.
• Ensure consistent brand image and positioning across all touchpoints.
• Lead end-to-end product launches, campaigns, and promotional activities.
• Localize global campaigns to fit the Indonesian market and coordinate with regional/global teams.
• Oversee digital marketing strategies including social media and e-commerce activations.
• Drive online visibility, engagement, and conversion across platforms.
• Monitor digital performance and optimize campaigns based on insights.
• Collaborate with retail and sales teams on in-store activations and visual merchandising.
• Support sell-out performance through impactful retail initiatives.
• Manage marketing budget to maximize ROI and provide actionable insights.

Skills

Brand management

Campaign execution

Digital marketing

Analytical skills

Communication

Stakeholder management

Creativity

English fluency

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-Commerce in Asia Pacific. Since 1986, we have strived to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into). Make a difference with us today.

Position Overview

You act as the ultimate Charlotte Tilbury ambassador by leading and engaging your team with the unique Tilbury vision. You are a dynamic and inspirational General Manager who is a true coach that helps develop the team to achieve all sales and operational targets. You demonstrate the ability to recruit and train #1 talent for expert artistry and never-ending Tilbury Theatre. You are flexible and a strong communicator that has the capability of guiding and supporting the team. You pride yourself on creating and driving magical customer experience by building genuine emotional connections. Not only do you dare to dream it – you dare to do it.

Key Responsibilities

Brand Strategy & Planning

• Develop and execute annual and quarterly marketing plans aligned with global brand guidelines and local market needs
• Drive brand awareness, desirability, and market share growth in Indonesia
• Ensure consistent brand image and positioning across all touchpoints

Campaign & Launch Management

• Lead end-to-end execution of product launches, campaigns, and promotional activities
• Localize global campaigns to fit the Indonesian market
• Coordinate closely with regional/global teams to ensure alignment and timely execution

Digital & Social Media

• Oversee digital marketing strategies including social media, KOL/influencer marketing, and e-commerce activations
• Drive online visibility, engagement, and conversion across platforms (e.g., TikTok, Instagram, e-commerce channels)
• Monitor digital performance and optimize campaigns based on insights

Retail & Trade Marketing

• Collaborate with retail and sales teams to develop in-store activations and promotions
• Ensure strong execution of visual merchandising and brand experience at counters
• Support sell-out performance through impactful retail initiatives

Budget & Performance Management

• Manage marketing budget effectively to maximize ROI
• Track and analyze campaign performance, sales results, and key KPIs
• Provide regular reports and insights with actionable recommendations

Stakeholder Management

• Work closely with internal teams (sales, e-commerce, education, PR) and external partners

• Build strong relationships with agencies, media, and KOLs

• Act as the key point of contact for brand-related initiatives in the local market

• Bachelor’s degree in Marketing, Business, or related field

• Minimum 5–7 years of experience in marketing, preferably in beauty, luxury, or FMCG industry

• Strong understanding of the Indonesian beauty market and consumer behavior

• Proven experience in brand management, campaign execution, and digital marketing

• Strong analytical skills with the ability to translate data into insights

• Excellent communication and stakeholder management skills

• Creative, proactive, and results-driven

• Fluent in English (both written and spoken)