Marketing Manager - Beauty Industry

Talent Search Recruitment - Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 492.368.000 - 820.614.000; Full time

Job summary

A leading beauty and skincare company in Jakarta is seeking a Marketing Manager. You will oversee multi-channel marketing strategies, manage KOL partnerships, and lead the marketing team. The ideal candidate has at least 5 years of experience in beauty marketing and holds a relevant bachelor's degree. This role offers competitive compensation and opportunities for innovative marketing strategies.

Qualifications

• Minimum of 5 years of experience in beauty marketing strategy.
• At least 3 years in a managerial or senior-level role.
• Strong understanding of KOL Management and content marketing.

Responsibilities

• Develop, implement, and manage multi-channel marketing acquisition strategies.
• Analyze marketing campaign performance and provide recommendations.
• Supervise and mentor the marketing team to drive high performance.

Skills

Excellent proficiency in English (written and spoken)

Strong market acumen

Leadership skills

Communication skills

Stakeholder management skills

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Job description

About the job Marketing Manager - Beauty Industry

Our client is a fast-growing beauty and skincare company in Indonesia, dedicated to providing high-quality, innovative, and dermatologist-approved products. With a strong commitment to self-care and confidence, the company focuses on combining science-backed formulations with the latest beauty trends. Through continuous research and development, our client aims to empower customers with effective and safe skincare solutions.

Key Responsibilities:

• Strategic Planning & Execution
  • Develop, implement, and manage multi-channel marketing acquisition strategies across awareness, consideration, and conversion stages.
  • Identify and leverage new content promotion trends to optimize customer reach and drive sales traffic.
  • Oversee influencer marketing strategies, from identifying Key Opinion Leaders (KOLs) to negotiating partnerships and evaluating performance metrics.
• Brand & Content Management
  • Ensure the brand remains recognizable, relevant, and engaging to the target audience.
  • Maintain consistency in branding across advertising, product design, and all marketing campaigns.
  • Collaborate with creative teams to develop compelling content aligned with brand identity and audience expectations.
• Performance Analysis & Optimization
  • Analyze marketing campaign performance, providing key recommendations for optimization and growth.
  • Forecast marketing campaign growth and ROI, working closely with product development and business development teams.
  • Utilize data-driven insights to refine marketing strategies and enhance customer acquisition efforts.
• Team Leadership & Cross-Functional Collaboration
  • Supervise and mentor the marketing team to drive high performance and innovation.
  • Work closely with internal stakeholders, including product, business development, and creative teams, to align marketing objectives with business goals.

Requirements:

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 5 years of experience in beauty marketing strategy, with at least 3 years in a managerial or senior-level role.
• Expertise: Strong understanding of KOL Management,content marketing, branding, and influencer marketing strategies.
• Skills:
  • Excellent proficiency in English (written and spoken).
  • Strong market acumen with a keen eye on social and digital trends.
  • Proven ability to forecast and analyze marketing campaign performance.
  • Strong leadership, communication, and stakeholder management skills.