Marketing Manager - Beauty Industry

Talent Search Recruitment - Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A recruitment agency in Indonesia is seeking a Marketing Manager for a leading beauty company. The role involves strategic planning, brand management, and performance analysis to drive marketing success. Ideal candidates will have over 5 years in beauty marketing, including managerial experience. Strong skills in English, leadership, and influencer marketing are essential. This position offers the opportunity to work in a dynamic environment focusing on innovative skincare solutions.

Qualifications

• Minimum of 5 years experience in beauty marketing strategy.
• At least 3 years in a managerial or senior-level role.
• Strong understanding of KOL Management and influencer marketing strategies.

Responsibilities

• Develop and manage multi-channel marketing strategies.
• Oversee influencer marketing strategies.
• Analyze marketing campaign performance and provide recommendations.
• Supervise and mentor the marketing team.

Skills

English proficiency

Market acumen

Leadership

Communication

Stakeholder management

Education

Bachelor's degree in Marketing, Business or related field

Job description

About the job Marketing Manager - Beauty Industry

Our client is a fast-growing beauty and skincare company in Indonesia, dedicated to providing high-quality, innovative, and dermatologist-approved products. With a strong commitment to self-care and confidence, the company focuses on combining science-backed formulations with the latest beauty trends. Through continuous research and development, our client aims to empower customers with effective and safe skincare solutions.

Key Responsibilities:

• Strategic Planning & Execution
  • Develop, implement, and manage multi-channel marketing acquisition strategies across awareness, consideration, and conversion stages.
  • Identify and leverage new content promotion trends to optimize customer reach and drive sales traffic.
  • Oversee influencer marketing strategies, from identifying Key Opinion Leaders (KOLs) to negotiating partnerships and evaluating performance metrics.
• Brand & Content Management
  • Ensure the brand remains recognizable, relevant, and engaging to the target audience.
  • Maintain consistency in branding across advertising, product design, and all marketing campaigns.
  • Collaborate with creative teams to develop compelling content aligned with brand identity and audience expectations.
• Performance Analysis & Optimization
  • Analyze marketing campaign performance, providing key recommendations for optimization and growth.
  • Forecast marketing campaign growth and ROI, working closely with product development and business development teams.
  • Utilize data-driven insights to refine marketing strategies and enhance customer acquisition efforts.
• Team Leadership & Cross-Functional Collaboration
  • Supervise and mentor the marketing team to drive high performance and innovation.
  • Work closely with internal stakeholders, including product, business development, and creative teams, to align marketing objectives with business goals.

Requirements:

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 5 years of experience in beauty marketing strategy, with at least 3 years in a managerial or senior-level role.
• Expertise: Strong understanding of KOL Management,content marketing, branding, and influencer marketing strategies.
• Skills:
  • Excellent proficiency in English (written and spoken).
  • Strong market acumen with a keen eye on social and digital trends.
  • Proven ability to forecast and analyze marketing campaign performance.
  • Strong leadership, communication, and stakeholder management skills.