Marketing Manager

PT. Feniks; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading Indonesian construction platform is seeking a Marketing Manager to drive client growth and lead generation. You will define marketing strategies, optimize conversion funnels, and ensure impactful marketing initiatives contribute to sustainable business growth. The ideal candidate has over 3 years of marketing experience, excellent communication skills, and a data-driven mindset. Join our dynamic team to make a significant impact on the market.

Qualifications

• 3+ years of experience in marketing, preferably as a Marketing Manager or Brand Manager.
• Strong expertise in growth marketing and lead conversion.
• Ability to optimize key performance metrics across multiple channels.

Responsibilities

• Define and lead integrated marketing strategies to deliver sales growth.
• Conduct market research to identify opportunities and target audiences.
• Monitor and analyze conversion funnels to optimize performance.

Skills

Strategic marketing

Lead conversion

Data-driven decision making

Communication skills

Leadership

Job description

FITO Indonesia (Ig : fito.co.id) / PT Feniks Infratek Tribangun is a platform that connects clients with trusted contractors to bring their construction and renovation projects to life, whether it’s building from the ground up or renovation projects. By bridging clients and vendors, FITO helps ensure quality, efficiency, and reliability in every project.

We are seeking a Marketing Manager to lead and execute marketing strategies that drive client growth, lead generation, and conversion for FITO Indonesia. The Marketing Manager will be both data-driven and creative, ensuring every marketing initiative translates into measurable outcomes: more leads, more deals, and sustainable growth.

Key Responsibilities:

• Define and lead integrated marketing strategies to deliver sales growth, client acquisition, and stronger market positioning.
• Conduct market research to identify opportunities, target audiences, and competitive advantages.
• Translate business goals into actionable and impactful marketing programs.
• Develop and execute plans to grow new client leads and increase conversion into deals.
• Monitor and analyze conversion funnels, optimizing for higher performance and ROI.
• Deliver measurable KPIs such as client growth, conversion rate, and marketing ROI.
• Build and implement data-driven digital marketing roadmaps across paid, owned, and earned media.
• Optimize campaigns across SEO, SEM, social media, programmatic, email, and influencer marketing to boost traffic, engagement, and conversion.
• Monitor and analyze campaign and product performance, using insights to improve future outcomes.
• Collaborate with cross-functional teams to design and execute marketing strategies that increase sales and leads.
• Lead and inspire the marketing team (creative, content, performance marketing) to deliver high-impact results.
• Ensure every marketing investment contributes to client growth, profitability, and long-term business impact.

Requirements

• 3+ years of experience in marketing, preferably as a Marketing Manager, Brand Manager, or equivalent.
• Strong expertise in strategic marketing, growth, and lead conversion.
• Ability to optimize key performance metrics (ROAS, CAC, LTV) across multiple channels.
• Data-driven and creative, able to balance analytics with storytelling and bold marketing ideas.
• Excellent communication, negotiation, and leadership skills.
• Comfortable working in a fast-paced, dynamic startup environment.