Marketing Manager

PT. Jfood Group Indonesia; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in Indonesia is seeking an experienced Marketing Manager to spearhead local marketing strategies. The ideal candidate will have a strong background in F&B or FMCG industries, with a minimum of 5 years in a regional role. Responsibilities include overseeing both digital and offline marketing campaigns, collaborating with HQ and local teams, and optimizing marketing efforts based on data insights. Proficiency in social media and strong leadership skills are crucial for driving brand engagement and ensuring effective execution of marketing initiatives.

Qualifications

• Minimum 5 years experience in F&B or FMCG marketing.
• Strong understanding of social media and content planning.
• Excellent communication, leadership, and execution skills.

Responsibilities

• Formulate and implement local marketing strategies.
• Oversee digital & social media marketing.
• Coordinate offline marketing initiatives.
• Data tracking and campaign optimization.
• Cross-functional coordination and local team support.

Skills

Leadership

Communication

Social media planning

Marketing strategy

Tools

Microsoft Office

Data tools

Job description

1. Formulate and implement local marketing strategies - Develop localized marketing strategies in alignment with HQ branding direction. - Coordinate annual and quarterly brand campaigns. - Monitor local trends and competitor activities to provide market insights.

2. Oversee digital & social media marketing - plan and manage content for regional social media accounts (e.g., IG, TikTok). - Collaborate with HQ social media team on digital campaigns, live streams, and UGC. - Drive brand exposure and engagement through localized digital strategies.

3. Coordinate offline marketing initiatives - Plan and execute offline campaigns, store openings, roadshows, and campus events. - Coordinate with stores to ensure smooth campaign execution and branding presence. - Establish partnerships with local KOLs, schools, and communities.

4. Data tracking and campaign optimization - Collect sales and campaign data for performance analysis. - Review and optimize marketing initiatives regularly. - Report execution outcomes in HQ marketing reviews.

5. Cross-functional coordination and local team support - Assist in building a local marketing support team. - Train store teams on campaign knowledge and communication guidelines. - Work closely with HQ departments such as design, content, CRM, and app operations.

Requirements

- Minimum 5 years experience in F&B or FMCG marketing, regional role preferred;

- Strong understanding of social media and content planning;

- Excellent communication, leadership, and execution skills;

- Ability to work under pressure and lead across functions;

- Proficient in Microsoft Office and basic data tools;

- Strong understanding of social media and content planning;

- Excellent communication, leadership, and execution skills;

- Ability to work under pressure and lead across functions;

- Proficient in Microsoft Office and basic data tools;

- English proficiency is a plus; local network is an advantage

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