Marketing Manager

Alkaline Vegan Restaurant; Provinsi Bali; On-site; IDR 200,000,000 - 360,000,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Yoga classes

Healthy meals

Job summary

Serenity Eco Guesthouse and Yoga in Bali is seeking a dynamic Marketing Manager to lead marketing for both the guesthouse and the Alkaline Vegan Restaurant. You will craft strategy, manage digital channels, and drive guest engagement through campaigns, content, and partnerships.

Ideal candidates bring 3+ years in hospitality marketing, expertise in SEO/SEM, social media, email marketing, and analytics, plus strong English communication and creative judgment.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
• Minimum of 3 years of proven experience in a marketing role, preferably within the hospitality, wellness, or F&B industry.
• Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights).
• Excellent written and verbal communication skills in English.
• Creative mindset with a keen eye for aesthetics and design.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational and project management skills.1

Responsibilities

• Develop and implement annual and quarterly marketing plans aligned with business objectives for the guesthouse, yoga shala, and restaurant.
• Conduct market research to identify trends, competitive landscape, and target audience insights.
• Define KPIs and regularly track, analyze, and report on marketing campaign effectiveness.
• Manage and optimize our online presence across all platforms, including website SEO/SEM, social media, and review sites.
• Develop and execute engaging content strategies (photos, videos, blogs, stories) to highlight offerings, eco-friendly practices, and events.
• Manage and optimize paid advertising campaigns to drive targeted traffic and conversions.
• Oversee email marketing campaigns, including newsletters and guest communications.
• Coordinate professional photography and videography sessions to capture the property and offerings.
• Maintain consistency in brand messaging and visual identity across channels.
• Actively manage and grow our social media communities and engage with followers.
• Identify and collaborate with relevant influencers and content creators.
• Develop and nurture relationships with media outlets, travel bloggers, and local businesses.
• Identify and pursue strategic partnerships to expand reach and attract guests.
• Manage press inquiries and facilitate media visits.
• Conceptualize and execute marketing campaigns for events, retreats, and seasonal offers.
• Collaborate with Reservations and Restaurant teams to ensure seamless execution of promotions.
• Monitor and report on website traffic, social engagement, booking conversions, and restaurant footfall.
• Provide regular reports with actionable insights and recommendations.
• Manage the marketing budget effectively, ensuring ROI on activities.

Skills

Digital marketing

SEO/SEM

Content marketing

Social media management

Communication skills

Project management

Education

Bachelor's degree in Marketing, Communications, Hospitality Management, or related field

Tools

Google Analytics

Job description

Serenity Eco Guesthouse and Yoga is a renowned sanctuary located in the heart of Canggu, Bali. We offer a tranquil escape with eco-friendly accommodation, a dedicated yoga shala, and a vibrant community atmosphere. Complementing our guesthouse is our Alkaline Vegan Restaurant, serving delicious and nourishing plant-based cuisine. We are committed to sustainable practices, holistic well-being, and providing an exceptional experience for our local and international guests.

Position Summary:

We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts across Serenity Eco Guesthouse and Yoga and our Alkaline Vegan Restaurant. The ideal candidate will be a creative, results-oriented individual with a passion for wellness, sustainability, and plant-based living. You will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, drive bookings, and enhance guest engagement for both entities.

Key Responsibilities:

Strategic Marketing & Planning:

Develop and implement annual and quarterly marketing plans aligned with business objectives for the guesthouse, yoga shala, and restaurant.

Conduct market research to identify trends, competitive landscape, and target audience insights.

Define key performance indicators (KPIs) and regularly track, analyze, and report on marketing campaign effectiveness.

Digital Marketing:

Manage and optimize our online presence across all platforms, including website (SEO/SEM), social media (Instagram, Facebook, TikTok, etc.), and review sites (TripAdvisor, Google My Business).

Develop and execute engaging content strategies (photos, videos, blogs, stories) to highlight our unique offerings, eco-friendly practices, and community events.

Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and conversions.

Oversee email marketing campaigns, including newsletters, promotional offers, and guest communication.

Explore and implement new digital marketing technologies and trends.

Content Creation & Management:

Lead the creation of high-quality, on-brand marketing collateral, including brochures, flyers, menus, and in-house signage.

Coordinate professional photography and videography sessions to capture the essence of our property and offerings.

Maintain consistency in brand messaging and visual identity across all communication channels.

Social Media & Community Engagement:

Actively manage and grow our social media communities, fostering engagement and building brand loyalty.

Respond to comments and messages in a timely and professional manner.

Identify and collaborate with relevant influencers and content creators.

Public Relations & Partnerships:

Develop and nurture relationships with media outlets, travel bloggers, and local businesses.

Identify and pursue strategic partnerships to expand reach and attract new guests.

Manage press inquiries and facilitate media visits.

Promotions & Campaigns:

Conceptualize and execute creative marketing campaigns and promotions for special events, yoga retreats, restaurant specials, and seasonal offers.

Collaborate with the Reservations and Restaurant teams to ensure seamless execution of promotions.

Analytics & Reporting:

Monitor and report on website traffic, social media engagement, booking conversions, and restaurant footfall.

Provide regular reports to management with actionable insights and recommendations.

Budget Management:

Manage the marketing budget effectively, ensuring optimal ROI on all marketing activities.

Qualifications:

Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.

Minimum of 3 years of proven experience in a marketing role, preferably within the hospitality, wellness, or F&B industry.

Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.

Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights).

Excellent written and verbal communication skills in English.

Creative mindset with a keen eye for aesthetics and design.

Ability to work independently and as part of a team in a fast-paced environment.

Strong organizational and project management skills.1

Passion for health, wellness, yoga, and sustainable living is highly desirable.

Knowledge of the Bali tourism market is a plus.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a beautiful and inspiring eco-friendly environment.
• Be part of a passionate and dedicated team.
• Opportunities for professional growth and development.
• Access to yoga classes and healthy meals.