Marketing Manager

PT. Kreasi Prominest Indonesia; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading wellness brand in Indonesia is seeking a Marketing Manager to lead their marketing initiatives across multiple channels. The ideal candidate will have a minimum of 3 years of experience in marketing, preferably within the FMCG or wellness sectors. Responsibilities include developing marketing strategies, overseeing campaigns, and managing a marketing team. This role offers an opportunity to significantly influence our brand's growth and connect with consumers.

Qualifications

• 3+ years of experience in marketing, preferably in FMCG, wellness, or lifestyle.
• Proven track record of successful marketing campaigns.
• Strong understanding of digital marketing and brand activation.

Responsibilities

• Develop and execute marketing strategies for brand growth.
• Oversee digital and offline marketing campaigns.
• Lead and mentor the marketing team.

Skills

Leadership

Communication

Project Management

Creativity

Data Analysis

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Meta Ads Manager

SEO/SEM

CRM platforms

Job description

Prominest is a premium wellness and lifestyle brand that combines natural ingredients with modern innovation. We are seeking a strategic, data-driven, and creative Marketing Manager to lead our marketing initiatives and grow the brand across multiple channels. This role requires a balance of analytical thinking, brand storytelling, and hands-on execution to strengthen Prominest’s position as a trusted choice in the wellness and ready-to-eat category.

Key Responsibilities:

• Brand & Strategy: Develop and execute comprehensive marketing strategies that align with Prominest’s brand identity and growth objectives.
• Brand & Strategy: Strengthen brand positioning through campaigns that highlight Prominest’s values: quality, natural goodness, and innovation.
• Brand & Strategy: Lead go-to-market strategies for new product launches, including packaging communication, campaign messaging, and retail activation.
• Campaign Management: Plan, oversee, and optimize digital and offline campaigns (social media, influencers, PR, events, retail activations).
• Campaign Management: Coordinate with creative and product teams to ensure consistent messaging and visual identity.
• Campaign Management: Analyze campaign performance using data-driven insights to refine strategies and maximize ROI.
• Digital Marketing: Manage social media strategy and content calendar to increase brand visibility and engagement.
• Digital Marketing: Oversee performance marketing (SEO, SEM, paid social) to drive awareness, conversions, and sales.
• Digital Marketing: Ensure website and e-commerce platforms are optimized for user experience and conversion.
• Partnerships & Community: Identify and manage collaborations with influencers, key opinion leaders, and brand partners.
• Partnerships & Community: Build relationships with distributors, retailers, and B2B partners to expand brand presence.
• Partnerships & Community: Develop community engagement initiatives to strengthen customer loyalty.
• Team & Operations: Lead and mentor a small marketing team (designers, content creators, digital specialists).
• Team & Operations: Manage marketing budgets, allocate resources effectively, and report on performance.
• Team & Operations: Stay updated on industry trends, competitor activities, and customer insights to keep Prominest competitive and relevant.

Requirements:

• Skills & Experience: Bachelor’s degree in Marketing, Business, or related field.
• Skills & Experience: 3+ years of experience in marketing (FMCG, wellness, lifestyle, or F&B industry preferred).
• Skills & Experience: Proven track record of developing and executing successful marketing campaigns.
• Skills & Experience: Strong understanding of both digital marketing and offline brand activation.
• Skills & Experience: Experience with tools like Google Analytics, Meta Ads Manager, SEO/SEM, and CRM platforms.
• Skills & Experience: Knowledge of packaging communication and regulatory considerations in FMCG is a plus.
• Soft Skills: Strong leadership, communication, and project management skills.
• Soft Skills: Creative mindset with an ability to balance brand storytelling and data-driven decision-making.
• Soft Skills: Highly organized, adaptable, and able to manage multiple priorities.
• Soft Skills: Proactive, collaborative, and passionate about wellness, innovation, and consumer experiences.

Office Options: Tangerang/Jakarta Utara