Marketing Manager

ISMAYA GROUP; Kota Semarang; On-site; USD 15.000 - 25.000; Full time

Job summary

A leading company in the lifestyle sector is seeking a Brand Marketing Manager to oversee and enhance marketing programs for one of its brands. The role involves developing brand strategies, executing promotional campaigns, and conducting market research to drive sales and brand awareness. The ideal candidate will possess strong leadership skills, a background in marketing, and experience in the F&B retail sector.

Qualifications

• 2-3 years of experience as Brand Marketing Manager handling at least one brand.
• Experience in F&B retail/lifestyle preferred.
• Fluent in English.

Responsibilities

• Oversee, plan, and manage marketing programs for a lifestyle brand.
• Develop brand strategies and promotional campaigns to enhance sales.
• Conduct market research and analyze consumer insights.

Skills

Market Research

Campaign Management

Leadership

Strategical Thinking

Communication

Organizational Skills

Creative Thinking

Education

Bachelor's degree in Business Administration, Marketing, Communications, or related field

Tools

Google Suite

Microsoft Office Suite

Job description

Responsible for overseeing, planning, and managing the marketing programs and activities for for one of ISMAYA's Lifestyle Brands to enhance the sales.

Brand:

• Create and implement long-term brand strategies for assigned brand to strengthen brand equity and recognition.
• Develop brand guidelines and ensure consistent application across all marketing channels to promote brand awareness & customer engagement
• Monitor brand performance through market analysis and adjust strategies as needed.
• Plan & execute product partnership with brand, public figure or community to maintain brand excitement and relevance

Promo:

• Develop promotional strategies to increase product visibility and sales.
• Plan and execute promotional campaigns, seasonal offers, and loyalty programs.
• Analyze market trends and consumer behavior to tailor promotions effectively.

Product:

• Define product positioning and value proposition.
• Conduct market research to identify opportunities for new product development and enhancements.
• Collaborate with various teams such as marketing, advertising, and product development to ensure brand consistency.

Market Research:

• Conduct regular market and competitor analysis.
• Gather and analyze consumer insights to inform strategic decisions.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• At least 2-3 years of experience as Brand Marketing Manager at least handling one brand.
• Experience in F&B retail/lifestyle is preferred.
• Proficiency in Market Research.
• Proficiency in Campaign Management.
• Fluent in English.
• Proficiency in Google & Microsoft Office Suite (Google Sheet, Google Slides, Google Docs, Excel, Word, PowerPoint).
• Strong Leadership.
• Strong strategical thinking.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinker with attention to detail and problem-solving abilities.
• Retain, develop and manage team of marketing.