Marketing Manager

PT TPLINK INDONESIA; Jakarta Utara; On-site; IDR 300,000,000 - 520,000,000; Full time

Job summary

TP-LINK Indonesia is seeking a seasoned marketing leader to develop and execute the local marketing strategy across brand building, content, SEO, and offline channel activities. You will drive plans for TP-Link, Tapo, VIGI and Omada with cross-functional teams.

You will manage budgets, agencies and vendors, measure campaign ROI, and collaborate with sales, product, B2B and headquarters to align priorities and accelerate growth in the Indonesian market.

Qualifications

• At least 7–10 years of marketing experience with team management.
• Experience in IT, consumer electronics, networking preferred.
• Strong SEO, content marketing, digital visibility and brand marketing.
• Fluent in Bahasa Indonesia and English; Mandarin is an advantage.
• Knowledge of Indonesian channel, retail and B2B markets.

Responsibilities

• Develop annual and quarterly marketing plans aligned with business priorities.
• Strengthen local brand presence of TP-Link, Tapo, VIGI and Omada.
• Lead website content, SEO and Generative Engine Optimization initiatives to improve visibility on search engines and AI platforms.
• Plan localized product content, industry articles, case studies and marketing materials.
• Manage dealer branding, retail displays, signboards, POS materials and other channel marketing programs.
• Plan and evaluate exhibitions, roadshows, dealer events, product launches and sponsorship activities.
• Establish standards and SOPs for events, branding materials and marketing execution.
• Manage the marketing budget, agencies, vendors and local marketing team.
• Measure campaign effectiveness, lead generation, brand exposure and return on marketing investment.
• Work closely with sales, product, B2B and headquarters teams.

Skills

SEO

Content marketing

Brand marketing

Campaign management

Project management

Analytical skills

Communication skills

Team management

Bilingual: Bahasa Indonesia & English

Tools

SEO tools

Content management systems

Job description

Responsible for developing and executing TP-Link Indonesia's local marketing strategy, with a focus on brand building, content marketing, SEO, GEO, channel marketing and offline market activities.

Key responsibilities

Develop annual and quarterly marketing plans aligned with business priorities

Strengthen the local brand presence of TP-Link, Tapo, VIGI and Omada

Lead website content, SEO and Generative Engine Optimization initiatives to improve visibility on search engines and AI platforms

Plan localized product content, industry articles, case studies and marketing materials

Manage dealer branding, retail displays, signboards, POS materials and other channel marketing programs

Plan and evaluate exhibitions, roadshows, dealer events, product launches and sponsorship activities

Establish standards and SOPs for events, branding materials and marketing execution

Manage the marketing budget, agencies, vendors and local marketing team

Measure campaign effectiveness, lead generation, brand exposure and return on marketing investment

Work closely with sales, product, B2B and headquarters teams

About you

At least 7–10 years of marketing experience, including team management experience

Experience in IT, consumer electronics, networking, CCTV or related industries is preferred

Strong experience in SEO, content marketing, digital visibility and brand marketing

Familiar with the Indonesian channel, retail and B2B market

Strong project management, analytical and communication skills

Fluent in Bahasa Indonesia and English; Mandarin is an advantage

Consumer Electronics Manufacturing 11-50 employees

TP-LINK is a global provider of SOHO networking products and No.1 market share holder in China, with products available in over 100 countries to tens of millions customers. Committed to powerful R&D, effective production and strict quality management, TP-LINK continues to provide awards-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Power-line Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.

Based on the confidence of tens of millions of customers, TP-LINK is now growing to become one of the most competitive providers of networking products with aspirations of becoming one of the top 3 networking brands and striving for a larger global market share, while further advancing in the world of networking to better serve our most valued customers with a product that makes their lives easier.

Since entering the international market in 2005, TP-LINK has become more and more invested in the international market. Our products are deployed in over 120 countries and serve over one billion users worldwide.

46.9% of our annual revenue was from the international market, and we have successfully started our overseas subsidiaries in Argentina, Australia, Brazil, Canada, Columbia, France, Germany, India, Italy, Mexico, Netherlands, Poland, Romania, Russia, Singapore, South Korea, Spain, Turkey , UAE, USA, UK, Ukraine, Vietnam with plans for our Czech, Egypt, Indonesia, Malaysia, Kazakhstan offices already taking effect in order to provide quick and comprehensive services to our customers.

TP-LINK is a global provider of SOHO networking products and No.1 market share holder in China, with products available in over 100 countries to tens of millions customers. Committed to powerful R&D, effective production and strict quality management, TP-LINK continues to provide awards-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Power-line Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.

Based on the confidence of tens of millions of customers, TP-LINK is now growing to become one of the most competitive providers of networking products with aspirations of becoming one of the top 3 networking brands and striving for a larger global market share, while further advancing in the world of networking to better serve our most valued customers with a product that makes their lives easier.

Since entering the international market in 2005, TP-LINK has become more and more invested in the international market. Our products are deployed in over 120 countries and serve over one billion users worldwide.

46.9% of our annual revenue was from the international market, and we have successfully started our overseas subsidiaries in Argentina, Australia, Brazil, Canada, Columbia, France, Germany, India, Italy, Mexico, Netherlands, Poland, Romania, Russia, Singapore, South Korea, Spain, Turkey , UAE, USA, UK, Ukraine, Vietnam with plans for our Czech, Egypt, Indonesia, Malaysia, Kazakhstan offices already taking effect in order to provide quick and comprehensive services to our customers.