Marketing Manager

PT. TIRTA KUMALA SARI; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty company in Jakarta Utara is seeking an experienced Online Marketing Manager to execute marketing strategies across various platforms. The ideal candidate should have at least 4 years of experience in the retail and beauty industry, with a strong digital marketing background. Responsibilities include managing social media, conducting market research, and coordinating public relations activities. Fluency in English and Bahasa Indonesia is required.

Qualifications

• At least 4 years of experience in the retail and beauty industry.
• Proven experience as an online marketing and social media manager.
• Excellent command of written and spoken English and Bahasa Indonesia.

Responsibilities

• Execute marketing plans on online and offline platforms.
• Present ideas for marketing strategies, including budget.
• Manage communication channels including digital and social media.

Skills

Leadership skills

Analytical skills

Interpersonal skills

Problem-solving skills

Digital marketing

SEO

SEM

Facebook Ads

Beauty trend knowledge

Multitasking

Education

Bachelor's Degree in marketing, business studies or related field

Job description

Overview

Established in 2017, PT. Tirta Kumala Sari has been distributing O.TWO.O, a cosmetic brand from China, providing high-quality facial makeup products with the aim of enhancing the beauty and elegance of Indonesian women. O.TWO.O has a tagline: “Make beauty become daily,” which we place on all campaigns and platforms. With O.TWO.O, beauty can be obtained every day. O.TWO.O features elegant packaging and high-quality formulas, resulting in products you can rely on every day.

Qualifications

• Bachelor's Degree in marketing, business studies, mass communication or any other related field
• At least 4 years of working experience and exposure in retail and beauty industry
• Proven experience as an online marketing and social media manager or similar role
• Excellent command of written and spoken English and Bahasa Indonesia (Mandarin is a plus)
• Excellent leadership, analytical, interpersonal skills, problem-solving and communication skills
• Able to multitask and pay extreme attention to detail
• Exhibit intercultural sensitivity, proactive, and resourceful
• Understand digital marketing, SEO, SEM, Facebook Ads, and social media platforms
• Excellent knowledge about beauty trend, cosmetics and skin care
• Able to join as soon as possible

Responsibilities

• Responsible to execute every marketing plan in online and offline platforms
• Present ideas for the marketing strategy which include marketing programs, strategies, budget, etc.
• Manage all relevant communication channels including but not limited to digital channels, social media, displays, and printed channels
• Create, develop, monitor, and evaluate various strategies including risks and challenges in every branding, marketing, and selling plan to achieve company goals and take responsibility for every plan, risk, and problem faced in carrying out the work
• Create, develop, evaluate and be responsible for developing the skills of the team, both hard skills and soft skills
• Monitor all various KOL and affiliate channels
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape
• Conduct product training when needed
• Coordinate all public relations and activities