Marketing Manager

PT. Jfood Group Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food and beverage company in Jakarta Utara is seeking a Marketing Manager to develop and implement localized marketing strategies, oversee social media efforts, and coordinate offline initiatives. The ideal candidate has a minimum of 5 years of experience in F&B or FMCG marketing and strong communication skills. This position requires teamwork and leadership, with a focus on data-driven decision-making.

Qualifications

• Minimum 5 years experience in F&B or FMCG marketing, regional role preferred.
• Strong understanding of social media and content planning.
• Excellent communication, leadership, and execution skills.

Responsibilities

• Formulate and implement local marketing strategies.
• Oversee digital & social media marketing.
• Coordinate offline marketing initiatives.
• Data tracking and campaign optimization.
• Cross-functional coordination and local team support.

Skills

F&B or FMCG marketing experience

Social media management

Leadership skills

Data analysis

Communication skills

Tools

Microsoft Office

Basic data tools

Job description

1. Formulate and implement local marketing strategies - Develop localized marketing strategies in alignment with HQ branding direction. - Coordinate annual and quarterly brand campaigns. - Monitor local trends and competitor activities to provide market insights.

2. Oversee digital & social media marketing - plan and manage content for regional social media accounts (e.g., IG, TikTok). - Collaborate with HQ social media team on digital campaigns, live streams, and UGC. - Drive brand exposure and engagement through localized digital strategies.

3. Coordinate offline marketing initiatives - Plan and execute offline campaigns, store openings, roadshows, and campus events. - Coordinate with stores to ensure smooth campaign execution and branding presence. - Establish partnerships with local KOLs, schools, and communities.

4. Data tracking and campaign optimization - Collect sales and campaign data for performance analysis. - Review and optimize marketing initiatives regularly. - Report execution outcomes in HQ marketing reviews.

5. Cross-functional coordination and local team support - Assist in building a local marketing support team. - Train store teams on campaign knowledge and communication guidelines. - Work closely with HQ departments such as design, content, CRM, and app operations.

Requirements

- Minimum 5 years experience in F&B or FMCG marketing, regional role preferred;

- Strong understanding of social media and content planning;

- Excellent communication, leadership, and execution skills;

- Ability to work under pressure and lead across functions;

- Proficient in Microsoft Office and basic data tools;

- Strong understanding of social media and content planning;

- Excellent communication, leadership, and execution skills;

- Ability to work under pressure and lead across functions;

- Proficient in Microsoft Office and basic data tools;