Marketing Manager

PT Fonterra Brands Indonesia; Indonesia; On-site; USD 30.000 - 50.000; Full time

Job summary

A leading company in dairy nutrition is seeking a Marketing Manager responsible for developing strategic marketing plans that enhance brand awareness and sales growth. The role requires demonstrated experience in managing marketing campaigns within the FMCG sector, driving innovation, and collaborating with cross-functional teams to meet business targets.

Qualifications

• 7+ years of marketing experience, preferably in FMCG or food/dairy industry.
• Proven track record in managing successful marketing campaigns and product launches.
• Strong understanding of consumer behavior, market segmentation, and brand management.

Responsibilities

• Develop and implement integrated marketing strategies for assigned brands.
• Analyze market trends and consumer insights to identify growth opportunities.
• Plan and execute go-to-market strategies for new campaigns and product launches.

Skills

Consumer-Centric Approach

Strategic Thinking

Creative Problem Solving

Data-Driven Decision Making

Brand Storytelling

Project Management

Leadership

Communication

Education

Bachelor’s degree in Marketing, Business Administration

Master’s preferred

Tools

Digital Marketing Tools

CRM Platforms

Analytics Tools

Job description

The Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand awareness, customer engagement, and sales growth for the company’s dairy product portfolio and deliver brand revenue and profitability targets. This role involves market research, product positioning, campaign management, and collaboration with cross-functional teams to ensure brand consistency and alignment with business goals.

Key Accountabilities:

• Develop and implement integrated marketing strategies for assigned brands to delivery growth targets.
• Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities and build annual plans.
• Prepare and manage annual marketing budgets and forecasts and accountability for spend efficacy.

Brand Management

• Maintain and strengthen the brand Equity and image.
• Oversee packaging design, labelling compliance, and brand storytelling across channels.
• Ensure consistent brand messaging across all touch points.

Campaign Management and Execution

• Plan and execute go-to-market strategies for new campaigns, new product launches, activations and promotions within budget onetime.
• Collaborate with sales, R&D, and production teams to align product offerings with market demand.
• Manage the company’s digital marketing efforts, including website, biddable, organic channels ,CRM and PR efforts and guide content development.
• Monitor digital performance analytics and optimize campaigns for engagement and ROI.

Category and Channel Planning

• Maintain close working relationships with sales and trade marketing teams, and work to integrate marketing programs across the channels.
• Support channel partners and distributors with marketing materials and promotions.
• Proactively seeks to drive innovation within the portfolio as part of the OpCos long term strategic planning.
• Lead or participate in cross functional Project teams in a Phase-Gate process for new product development projects.

Stakeholder Collaboration

• Liaise with external agencies, important stakeholder Media, PR and Activation agencies to deliver plans.
• Coordinate with supply chain and logistics teams to ensure campaign readiness.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 7+ years of marketing experience, preferably in FMCG or food/dairy industry.
• Proven track record in managing successful marketing campaigns and product launches and delivery results.
• Strong business acumen and PnL appreciation.
• Strong understanding of consumer behavior, market segmentation, and positioning and brand management.
• Experience in digital marketing tools, analytics, and CRM platforms.
• Excellent communication, project management, and leadership skills.
• Strategic Thinking
• Brand Storytelling
• Business and financial Acumen
• Creative Problem Solving
• Consumer-Centric Approach
• Data-Driven Decision Making

Our Story

Fonterra is a global nutrition company owned by 9000 farming families in New Zealand. We employ 20,000 people around the globe and offer amazing opportunities for people who want to join our team. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.

At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work, please apply and join our team.

Fonterra is a global dairy nutrition company owned by 10,000 farmers and their families, united by a fundamental belief in the power of dairy to make a difference.

We’ve built our expertise on the legacy of the thousands of farmers who have made New Zealand a world leader in dairy.

With a can-do attitude and a collaborative spirit, we're a world leading dairy exporter – shaping the industry in quality and innovation. We share the goodness of dairy nutrition with the world through our brands, farming and processing operations across four continents. Our shared values enable us to combine our personal strengths with those of others to make Fonterra stronger, more innovative and more successful.

Fonterra is a global dairy nutrition company owned by 10,000 farmers and their families, united by a fundamental belief in the power of dairy to make a difference.

We’ve built our expertise on the legacy of the thousands of farmers who have made New Zealand a world leader in dairy.

With a can-do attitude and a collaborative spirit, we're a world leading dairy exporter – shaping the industry in quality and innovation. We share the goodness of dairy nutrition with the world through our brands, farming and processing operations across four continents. Our shared values enable us to combine our personal strengths with those of others to make Fonterra stronger, more innovative and more successful.

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