Marketing Manager

ShopBack; Daerah Khusus Ibukota Jakarta; Hybrid; IDR 100,000,000 - 200,000,000; Full time

Job summary

An innovative firm is seeking a Marketing Manager who is both strategic and hands-on. This role involves leading CRM, in-app, and social campaigns while managing a design team. You will be responsible for executing campaigns, shaping channel strategies, and collaborating with regional and commercial teams. The ideal candidate will possess strong marketing skills, excellent communication abilities, and a knack for creative thinking. If you're passionate about building impactful marketing strategies and enjoy working in a dynamic environment, this opportunity is for you!

Qualifications

• 5+ years in marketing with experience in strategy and execution.
• Hands-on skills with marketing tools and campaign management.

Responsibilities

• Lead CRM, in-app, and social campaigns while managing a design team.
• Collaborate with internal teams and external partners to drive results.

Skills

Marketing Strategy

Campaign Execution

CRM Management

Cross-Functional Collaboration

Communication Skills

Creative Thinking

Team Leadership

Tools

Marketing Tools

Job description

We’re looking for a Marketing Manager who’s equal parts strategic and hands-on. You’ll be leading the charge on CRM, in-app, social, and internal campaigns—plus working with external channels and partnerships—while also managing a design team.

You’ll be responsible to execute campaigns, shape channel strategy, and work closely with both internal teams and external partners to drive results. This is a hybrid role for someone who loves building while still thinking a few steps ahead. You’ll collaborate with regional and commercial teams, keep messaging aligned across markets, and spot opportunities to amplify our reach through other marketing channels and partnerships.

Your Adventure Ahead

• Strategy & Planning
• Own the end-to-end strategy for CRM, in-app, and internal engagement channels
• Identify new ways to use these channels to improve user experience and retention
• Partner with commercial/regional stakeholders to tailor campaigns to local needs and business goals
• Hands-on Execution
• Should have the ability to personally build and launch campaigns, especially in app
• Work with the team on copy, content setup, segmentation, QA—whatever it takes to get the job done right
• Collaborate with designers to develop engaging visuals and social assets
• Cross-Functional Collaboration
• Work closely with product, content, and analytics teams to align on goals
• Coordinate with commercial/regional teams to ensure your campaigns support on-ground priorities
• Be a bridge between marketing and the business—turn needs into smart, scalable campaigns
• Exploring Other Channels & Partnerships
• Think beyond internal channels—explore external marketing opportunities and lightweight partnerships
• Work with brand and comms teams to ensure integrated messaging across platforms
• Spot moments where collaboration with external partners can drive engagement or reach
• Team Collaboration & Support
• Lead and support a small team working across CRM, social, and design
• Unblock your teammates, guide their work, and step in where needed
• Keep things moving smoothly while encouraging creative thinking and experimentation
• Optimization & Learning
• Test, iterate, and optimize campaigns based on real performance data
• Share insights and learnings across the team to keep raising the bar

Essentials to Succeed

• 5+ years in marketing, with proven experience owning both strategy and execution
• Hands-on skills with marketing tools
• Strong understanding of how to tailor messaging by audience and channel
• Excellent communicator and collaborator—especially across commercial and regional teams
• Familiarity with external marketing channels (paid, influencer, brand partnerships, etc.)
• A mix of creative thinking and operational know-how
• Team leadership experience is a plus