Marketing Lead Area

Universitas Horizon Indonesia; Jawa Barat; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading educational institution in Indonesia seeks a Marketing Area Lead to drive student enrollment by executing marketing initiatives and building relationships with key stakeholders. The role involves managing a team of Marketing Area Coaches and requires strong communication skills and experience in student recruitment or marketing. Candidates should be adaptable and willing to travel for outreach events.

Qualifications

• 1-2 years of experience in student recruitment, outreach, or marketing, preferably in higher education.
• Strong presentation, communication, and interpersonal skills.
• Experience using CRM systems and managing event-based recruitment is a plus.
• Willingness to travel for school visits and outreach events.

Responsibilities

• Drive student enrollment through lead generation and marketing initiatives.
• Build relationships with key stakeholders like principals and community leaders.
• Manage marketing events and ensure the unique value proposition is communicated.

Skills

Attention to Detail

Accountability

Time Management

Team Collaboration

Problem Solving

Adaptability

Customer Service Orientation

Education

Bachelor’s degree in any field

Job description

The Marketing Area Lead is responsible for driving student enrollment within their assigned area by executing lead generation and awareness initiatives targeted at high school students, parents, teachers, and gap-year students. This role builds strong relationships with key stakeholders (principals, teachers, community leaders), manages on-the-ground marketing events, and ensures Horizon Education’s unique value proposition (USP) and Coaching for Completion & Success are consistently communicated. The role also leads and motivates a team of Marketing Area Coaches, who serve as the front-line personnel in executing outreach and engagement activities.

Required Qualifications:

• Bachelor’s degree in any field
• 1-2 years of experience in student recruitment, outreach, or marketing, preferably in higher education.
• Strong presentation, communication, and interpersonal skills.
• Experience using CRM systems and managing event-based recruitment is a plus
• Willingness to travel for school visits and outreach events.

Personality Traits: Outgoing, persuasive, and confident communicator. Naturally empathetic, goal-oriented, and energized by interacting with diverse groups of people. Comfortable with public speaking and highly adaptable in fast-paced, target-driven environments.

Key Skills:

• Attention to Detail – Maintains accurate lead tracking, campaign data, and documentation.
• Accountability – Takes ownership of feeder school, corporate, and community partner accounts, as well as enrollment pipelines.
• Time Management – Balances multiple outreach events, follow-ups, and reporting deadlines.
• Team Collaboration – Aligns with marketing, registrar, and academic teams to ensure a seamless student journey.
• Problem Solving – Addresses roadblocks in lead nurturing or school partnerships with proactive solutions.
• Adaptability – Responds flexibly to changes in recruitment cycles, exam schedules, or campaign strategies.
• Customer Service Orientation – Provides supportive and professional guidance to students, parents, and school partners.