Marketing Lead

Mayar; Kota Bandung; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading platform in the digital economy is seeking a strategic and results-driven Marketing Lead to spearhead growth initiatives. This role involves owning the entire marketing strategy, executing campaigns, and collaborating with cross-functional teams to enhance user acquisition and brand strength.

Qualifications

• 3+ years of experience in marketing, preferably in SaaS, tech, or startup environments.
• Proven track record of running successful marketing campaigns and managing budgets.

Responsibilities

• Own the end-to-end marketing strategy across digital, content, performance, and brand channels.
• Plan and execute campaigns to drive user acquisition, retention, and engagement.
• Collaborate cross-functionally with product, sales, and design teams.

Skills

Digital Marketing Tools

Analytics Platforms

Communication

Storytelling

Leadership

Adaptability

Creativity

Job description

We’re looking for a strategic and results-driven Marketing Lead to spearhead our growth efforts. You'll define and execute marketing strategies that grow our user base, strengthen our brand, and position Mayar as a leading platform in the digital economy.

What You’ll Do

• Own the end-to-end marketing strategy across digital, content, performance, and brand channels.
• Plan and execute campaigns to drive user acquisition, retention, and engagement.
• Collaborate cross-functionally with product, sales, and design teams.
• Oversee content creation, social media, email marketing, and SEO efforts.
• Analyze performance data and continuously optimize based on insights.
• Manage external vendors, partners, and freelancers as needed.
  
  

What We’re Looking For

• 3+ years of experience in marketing, preferably in SaaS, tech, or startup environments.
• Proven track record of running successful marketing campaigns and managing budgets.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent communication, storytelling, and leadership skills.
• A growth mindset, with the ability to adapt quickly and think creatively.