Marketing Head

Kurnia Ciptamoda Gemilang; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading retail company in Jakarta is seeking a Public Relations or Marketing Communication Manager to enhance brand visibility and market strategies. The ideal candidate will have a Bachelor’s degree and at least 5 years of experience in related fields, capable of innovating and leading marketing initiatives effectively.

Qualifications

• Minimum of 5 years experience as a Public Relations or Marketing Communication Manager.
• Experience in Retail, Agency, or Corporate Marketing preferred.
• Team player, multi-tasker, able to work under pressure.

Responsibilities

• Monitor market trends and identify marketing opportunities.
• Develop brand strategy and promotional strategies.
• Implement communication plans to increase brand awareness.

Skills

Communication

Analytical skills

Leadership

Negotiation

Creativity

Education

Bachelor's Degree

Job description

Responsibilities:

1. Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues to drive action and create marketing activities.
2. Develop brand strategy, including style guides, brand guidelines, brand vision, and value proposition.
3. Develop promotional strategies and communications, collaborating with commercial partners.
4. Plan, coordinate, and publicize direct marketing and communication strategies.
5. Implement communication plans to increase brand awareness.
6. Communicate the brand to internal customers and stakeholders.
7. Develop relationships with key media to secure and grow media coverage online and offline.
8. Manage and oversee the creation of marketing press releases for local, national, and international media.
9. Optimize social media, web analytics, email marketing, SEO, and SEM strategies.

Requirements:

1. Bachelor's Degree in any field.
2. Maximum age of 40 years old.
3. Minimum of 5 years experience as a Public Relations or Marketing Communication Manager.
4. Preferably experience in Retail, Agency, or Corporate Marketing.
5. Excellent communication skills, strong analytical skills, proactive, creative, and innovative.
6. Team player, multi-tasker, able to work under pressure.
7. Detail-oriented and experienced in fast-paced environments.
8. Strong leadership, negotiation, and strategic skills.

About PT KCG:

PT KCG is a focused premium retail enterprise committed to customer service excellence and people development. With over a decade of experience in the Indonesian retail business, PT KCG manages more than 80 flagship stores across Indonesia.

About CHARLES & KEITH:

Established in 1996, CHARLES & KEITH aims to build a global, self-assured, and empowering brand that inspires confidence in women. From a single shoe shop in Singapore to an international retail and online presence, CHARLES & KEITH offers collections including shoes, bags, eyewear, accessories, and fashion jewelry, enabling women to express themselves.