Marketing Executive

Alphabet Company; Jakarta Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading retail firm in Indonesia is seeking a Marketing Executive to enhance brand awareness and drive customer engagement. The successful candidate will be responsible for market research, brand management, promotions, and customer relationship management. A Bachelor's degree in Marketing or related field and 2-5 years of marketing experience in retail are required. The role demands proficiency in digital marketing tools and excellent communication skills. Join us to make a meaningful impact on our growing business.

Qualifications

• 2-5 years of experience in marketing, preferably in retail or distribution.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong team player willing to work across departments.

Responsibilities

• Analyze market trends and consumer behavior.
• Develop and maintain a strong brand identity and messaging.
• Plan and execute promotional campaigns.
• Design and implement customer loyalty programs.
• Coordinate marketing efforts for new product launches.
• Manage marketing budget effectively and evaluate ROI.
• Track and analyze marketing campaign performance.

Skills

Digital marketing tools proficiency (SEO, social media, email marketing)

Strong analytical skills with analytics tools (Google Analytics)

Excellent written and verbal communication skills

Creative thinking and problem-solving abilities

Strong collaboration skills

Education

Bachelor's degree in Marketing, Business, or a related field

Job description

We are looking for a Marketing Executive for From Alphabet, our growing retail and distribution business unit dedicated to providing everyday essential lifestyle needs. We are passionate about meaningful and customer satisfaction, and we're looking for a talented marketing professional to join our team and help elevate our brand.

Position Overview

We seek a creative and results-driven Marketing Specialist to drive our marketing initiatives. This role will significantly contribute to our brand's awareness, customer engagement, and sales growth.

Key Responsibilities

• Market Research & Trend Analysis
  • Identify Trends: Analyse market trends, consumer behaviour, and competitive landscape.
  • Customer Insights: Gather data on customer preferences and demographics to inform strategies.
• Brand Management: Develop and maintain a strong brand identity and consistent messaging across all channels.
• Promotions and Advertising
  • Campaign Planning: Develop promotional campaigns to drive traffic and sales.
  • Media Buying: Choose appropriate advertising channels (digital, print, social media) to reach target audiences.
  • KOLs & social media community engagement
  • Mall assets optimisation.
• Customer Relationship Management (CRM)
  • Loyalty Programs: Design and implement customer loyalty and retention programs.
  • Feedback Management: Collect and analyse customer feedback to improve services and products.
  • Website Management: Optimize the company website for user experience and conversions.
  • Social Media Strategy: Engage with customers on social media platforms and manage online presence.
• Product Management
  • Product Launches: Coordinate marketing efforts for new product launches.
  • Inventory Coordination: Work with supply chain teams to ensure product availability aligns with marketing promotions.
  • Collaboration with Sales Teams: Provide marketing collateral and support to sales teams to enhance their efforts.
  • Training: Train staff on product features and promotional offers.
• Event Management
  • In-Store Events: Plan and execute in-store promotions, product demonstrations, and events.
  • Trade Shows: Represent the company at industry events and trade shows to enhance visibility.
• Budget Management
  • Resource Allocation: Develop and manage the marketing budget effectively.
  • ROI Analysis: Evaluate the return on investment for marketing initiatives and adjust strategies accordingly.
• Analytics and Reporting
  • Performance Metrics: Track and analyse marketing campaign performance and sales data.
  • Reporting: Provide regular reports to stakeholders on marketing effectiveness and insights.

Requirements

• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: 2-5 years of experience in marketing, preferably in retail or distribution.
• Skills:
  • Proficiency in digital marketing tools (SEO, social media, email marketing).
  • Strong analytical skills with experience using analytics tools (e.g., Google Analytics).
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment.
• Team Player: Strong collaboration skills and willingness to work across departments.