Marketing Event

Humana International Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional with a strong background in event management and brand promotion. This role involves analyzing market trends, leading marketing campaigns, and building relationships with customers and partners. You will be responsible for designing promotional materials, coordinating events, and collaborating with various stakeholders to enhance brand visibility. If you are a creative thinker with excellent organizational skills and a passion for marketing, this opportunity offers a chance to make a significant impact in a fast-paced environment while driving the company's growth in the digital payment sector.

Qualifications

• Minimum 5 years of experience in marketing and event management.
• Strong analytical skills to evaluate marketing effectiveness.

Responsibilities

• Conduct market research and analysis to guide the sales team.
• Lead marketing events and ensure successful execution.

Skills

Marketing Management

Event Management

Data Analysis

Creativity

Follow-up Skills

Attention to Detail

Education

Bachelor's Degree in Marketing or Related Field

Tools

MS Office

Job description

1. Perform analysis, survey, and market research regarding the latest market trends so the sales team can enter the right market; especially for Digital Payment Business (merchant and POS business).

2. Find the business position and competition of products and solutions compared to competitors by making a matrix comparison analysis.

3. Build communication and relationships with customers:
- Banking customers (e.g. create a video containing banking customers' experiences when using company CRM or TCR)
- Merchants (e.g. create a video of the merchant experience using POS)
- Partnerships (e.g. create a video of partner experience in growing and developing with the company)

4. Lead and ensure the success of all marketing event preparations and executions. Design marketing and promotional materials for events.

5. Perform cost calculation (P&L) for all marketing activity & events, and evaluate after the events.

6. Conduct branding and marketing campaigns to promote the company POS brand by creating events. Examples of events include:
- Participate in Big Event Exhibitions
- Participate in Banking events
- Cooperate with the government (Ministry of Tourism and Creative Economy and the Ministry of SME & Cooperatives) by participating in MSME events and seminars.
- Actively participate in community events (e.g. Bicycle Community, Super Car Community, Super Bike Community, Barista Community, etc.) to promote the company POS.
- Campus to Campus Trip for promotion (considering the latest trend that several young entrepreneurs open F&B businesses after graduating from college).

7. Create an event for existing merchants periodically (e.g. quarterly) where the company team can share product roadmaps & improvements, support & coverage, and gather customer feedback.

8. Collaborate with the HR team to support all internal company events.

Requirements:

• Having strong experience in marketing & event management (min. 5 years).
• Possess strong follow-up skills, the ability to work on multiple projects, and attention to detail.
• Have creativity in identifying targets as well as designing marketing promotion materials and campaigns.
• Have the ability to analyze and make policies based on data gathered after events.
• Keep up-to-date with emerging trends in technology, consumer behavior, online/offline marketing, and performance measurement.
• Manage various company brands or products to create promotions to increase brand awareness.
• Responsible for planning and budget control in all marketing activities & events.
• Must have computer skills in MS Office and other applications to support marketing activities & events.
• Having good relationships with communities and ministries (Ministry of Tourism and Creative Industry, Ministry of SME & Cooperatives) is a big plus.