Marketing Data Analyst

Glints; Provinsi Bali; On-site; USD 30,000 - 70,000; Full time

Job summary

An innovative firm is seeking a Marketing Analyst to drive insights through data analysis and visualization. In this role, you will evaluate campaign performance, conduct cohort analyses, and collaborate with cross-functional teams to align business objectives with actionable insights. You will utilize tools like Tableau and SQL to manage and analyze data, providing recommendations that enhance user acquisition and retention strategies. If you have a strong analytical mindset and a passion for marketing, this opportunity offers a dynamic environment to make a significant impact.

Qualifications

• 2+ years of experience in marketing analytics, preferably in mobile advertising.
• Strong analytical mindset with attention to detail and problem-solving skills.

Responsibilities

• Perform marketing analysis to evaluate campaign performance and user acquisition.
• Utilize Tableau to create dashboards and visualizations for key marketing metrics.

Skills

Marketing Analysis

Cohort Analysis

Data Visualization (Tableau)

Excel

SQL

Problem-Solving

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Data Science

Bachelor's degree in Statistics

Bachelor's degree in Business Analytics

Tools

Tableau

Google Ads

Facebook Ads

CRM Tools

Job description

Key Responsibilities:

• Perform marketing analysis to evaluate campaign performance, user acquisition, and retention efforts.
• Conduct cohort analyses to understand customer behavior, churn, and lifetime value across marketing initiatives.
• Utilize Tableau to create dashboards and visualizations that provide insights into key marketing metrics.
• Monitor and analyze metrics such as ROI, CPA, CAC, LTV, and conversion rates, providing actionable recommendations to stakeholders.
• Work closely with the marketing team to design and implement A/B tests for continuous optimization.
• Collect, clean, and manage data from multiple sources to ensure accuracy and reliability.
• Provide detailed reporting and insights for marketing strategies, including digital advertising and CRM campaigns.
• Collaborate with cross-functional teams to align business objectives with data insights.

Requirements:

• Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
• 2+ years of experience in marketing analytics, preferably in the mobile advertising or gaming industry. Skills and Expertise
• Proficiency in Tableau for data visualization and storytelling.
• Strong experience in marketing analysis and cohort analysis.
• Excellent Excel skills; experience with SQL for querying large datasets.
• Understanding of marketing platforms such as Google Ads, Facebook Ads, or programmatic advertising tools.
• Strong analytical mindset with attention to detail and a problem-solving approach.
• Solid communication skills to translate complex data into clear and actionable insights for non-technical stakeholders.

Nice-to-Have:

• Experience with Python or R for advanced data analysis.
• Background in user acquisition, growth marketing, or performance marketing.
• Familiarity with CRM tools and customer lifecycle analytics.