Marketing Data Analyst

Responsibilities

1. Analyze Marketing Campaign Performance
   Utilize analytical tools to assess the effectiveness of digital marketing campaigns and provide actionable insights to optimize strategies.

2. Develop and Maintain Dashboards
   Create and manage dashboards to track key marketing metrics and provide timely performance insights using tools such as Looker Studio or Metabase.

3. Conduct A/B Testing and Market Segmentation
   Support the design and execution of A/B tests and customer segmentation analyses to refine targeting strategies and improve campaign outcomes.

4. Collaborate with Cross-Functional Teams
   Work closely with marketing, sales, and product teams to align data insights with business objectives and contribute to data-driven decision-making processes.

5. Ensure Data Quality and Reporting Accuracy
   Implement data validation procedures to maintain the integrity of marketing data and prepare regular reports for stakeholders to inform strategic planning.

Requirements

1. Bachelor’s degree in Marketing, Business, Data Science, or a related field
2. Minimum 1 year of experience in a relevant role. Fresh graduates with a strong interest and analytical skills are welcome to apply
3. Good command of English, written and verbal
4. Familiarity with Microsoft Office and Google Suite, particularly Excel and Google Sheets. Experience with tools such as SQL or Google Analytics, or other data analytics tools, is a plus.
5. Basic understanding of digital marketing concepts (e.g., market research, marketing campaigns, social media)
6. Strong analytical and problem-solving skills with attention to detail
7. Eagerness to learn and grow in a data-driven marketing environment
8. Good communication and interpersonal skills, able to work collaboratively across teams