Marketing Creative Manager

BIENSI FESYENINDO (3SECOND GROUP); Kota Bandung; On-site; IDR 150.000.000 - 200.000.000; Full time

Job summary

A marketing firm located in Indonesia is seeking a Marketing Lead to develop and execute creative marketing strategies that align with brand objectives. The successful candidate will lead teams focused on social media and digital marketing, ensuring the coherence of brand voice and messaging. Required qualifications include a Bachelor's degree in marketing or a related field, along with 4–6 years of experience in creative or digital roles. The position demands strong leadership skills and a hands-on execution mindset, with the ability to thrive in a fast-paced environment.

Qualifications

• Minimum 4–6 years of experience in creative, marketing, or digital roles.
• Proven experience leading Social Media and Digital Marketing teams.
• Strong understanding of branding and storytelling.

Responsibilities

• Develop and execute creative marketing strategies aligned with brand objectives.
• Lead, manage, and supervise the Social Media and Digital Marketing teams.
• Monitor and evaluate content and campaign performance based on marketing KPIs.

Skills

Creative strategy development

Team leadership

Digital marketing knowledge

Analytical skills

Education

Bachelor’s degree in Marketing, Communication, Design, or a related field

Job description

Develop and execute creative marketing strategies aligned with brand and business objectives.

Lead, manage, and supervise the Social Media Specialist and Digital Marketing Specialist teams.

Define overall creative direction for organic content, digital advertising, and marketing campaigns.

Develop and oversee 360° marketing campaigns across social media, digital ads, KOL/influencer, store, and marketplace channels.

Ensure content and campaigns are structured based on the marketing funnel (awareness, engagement, conversion).

Collaborate closely with Brand, Sales, Product, and Business teams to ensure alignment.

Ensure consistency of brand visual identity, tone of voice, and messaging across all channels.

Oversee creative production quality, timelines, and deliverables.

Monitor and evaluate content and campaign performance based on marketing KPIs.

Translate performance data into creative insights and improvements.

Coach, guide, and develop team capabilities through regular feedback and reviews.

Qualifications

Bachelor’s degree in Marketing, Communication, Design, or a related field.

Minimum 4–6 years of experience in creative, marketing, or digital roles.

Proven experience leading Social Media and Digital Marketing teams (mandatory).

Strong understanding of branding, storytelling, and creative strategy.

Solid knowledge of digital marketing and performance advertising (funnel strategy, CTR, CPC, CPA, ROAS).

Experience managing both organic content and paid campaigns.

Strategic thinker with a hands-on execution mindset.

Up-to-date with social media trends, content formats, and digital advertising developments.

Strong analytical skills with the ability to translate data into creative direction.

Excellent leadership, communication, and presentation skills.

Ability to work in a fast-paced, target-driven environment

Retail & Consumer Products 101-1,000 employees